Event Management Software Market 2018 Global Key Leaders: Cvent Inc, Etouches, Eventbrite, Lanyon Solutions Inc, Certain Inc

Market Highlights:
Event management business is always a big one as it caters to various industries. Whether a religious gathering, a parade, a music concert, a wedding, or an educational seminar, arrangements are always there to be made so that the event which organizers want to organize ends with a fruitful conclusion. People exclusively in the business of event management oversee everything ranging from venue decoration to snacks arrangement for the attendees and invitees of the event.

The Global Event Management Software Market is expected to be a very dynamic market and is expected to witness high growth in the coming years. Adoption of cloud platform by industries & corporate, increasing use of smartphones, and increasing frequency of corporate events are some of the factors driving the market.

The major growth driver of Event Management Software Market includes increasing expenditure on event management, growing adoption of cloud platform, and rising online education programs among others.

The fundamental concept behind corporate Event Management Software Market is to generate more leads and to create brand awareness in consumer market. The count of attendees would decides the ROI generated from the events. For this, well planned event marketing is required by the event organizers. However, generating leads from events is a challenge for event organizer as there is always an uncertainty of how many attendee would come to join the event. However, lack of awareness especially in developing economies is expected to hamper the market growth in coming years.

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Major Key Players:
• Cvent Inc. (U.S.)
• Etouches (U.S.)
• Eventbrite (U.S.)
• Lanyon Solutions Inc. (U.S.)
• Bizzabo (U.S.)
• Certain Inc. (U.S.)
• Regfox LLC (U.S.)
• Ungerboeck software International (U.S.)
• Pulse network (U.S)
• Active network LLC (U.S)

Event Management Software Market Competitive Analysis:
Cvent Inc. is the leading market player in Event Management Software market and has occupied highest market share globally in 2016. They offers wide range of solutions which includes event management software, event ticketing software, event venue selection, and mobile event applications to serve their around ten thousand customers worldwide.

Recently, in November 2017, United States Department of Commerce has approved company’s privacy shield certification. This would help company to invest resources and people ensuring its data privacy and security.

Etouches, Centium software, Eventbrite, and Bizzabo are some other emerging companies which are fuelling the growth of event management software in coming years.

Regional Analysis:
The regional segmentation of global event management software market covers North America, Europe, and the Asia Pacific. According to the report, North America is dominating the market with the largest market share in the region. Accounting for the US $ 2.96 bn in 2016, it is expected to grow to over the US $ 6.95 billion by 2022. In 2016, North America generated the largest revenue that was approximately US $ 3.37 bn. In 2016, Europe was the second largest market with US $ 2.36 bn. This trend is projected to remain same by 2022, with the revenue in the North American region expected increase. Another reason for North America being a bigger market than Europe is the presence of majority key players in the global event management software market in the United States of America (USA).

The Asia Pacific is the third largest market because most of the software designing projects are outsourced by North America and Europe to the Asia Pacific. In countries like India, the trend of using online platforms for event management has picked up recently. This is the only reason for the Asia Pacific region being a smaller market compared to North America and Europe.

Latest Industry News:
• Event management software company Gather has announced the introduction of its Gather Booking Network. Gather mentioned EVENTup and Yelp as its inaugural partners. Gather Booking Network has been designed to connect event planners, party goers, and venues with ease. 20 JUL 2018

• Bizzabo, the world’s leading event success platform has won a new award. It has been named as the best event management software solution of 2018 as part of the annual SIIA CODiE Awards. CODiE Award is an award for most innovative businesses technology products. 19 JUL 2018

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Event Management Software Market Segmentation:
The Event Management Software Market can be classified into 4 key segments as follows:

Segmentation by Software Type: Analytics software, Venue management software, event planning software and event registration software.

Segmentation by Deployment : On-cloud and On-premise.

Segmentation by End-User: Corporate, Government, Education, Healthcare and others.

Segmentation by Regions: Comprises Geographical regions - North America, Europe, APAC and Rest of the World.

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