Software Defined Networking Market Growth Opportunities and Key Players: AT&T, IBM, HP, Cisco, Big Switch Network, Intel, Juniper, Huawei, Arista Network, NEC Corporation, Extreme Networks, Pluribus, Pics8, Plexxi

Market Overview: -

Global Software Defined Networking (SDN) Market to cross USD 88 billion by 2024. The progress of the market is credited to the aggressive carrier efforts to adopt new network architecture to deal with the exponentially growing data and coping with the evolving network technology. The growing deployment of the cloud services and IT convergence among organizations is also driving the growth of the market. As the adoption of cloud computing is increasing, organizations are consolidating their IT infrastructure to manage it more holistically.

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Top Key Players: -

Some of the major vendors present in the software defined networking market are AT&T, IBM, HP, Cisco, Big Switch Network, Intel, Juniper, Huawei, Arista Network, NEC Corporation, Extreme Networks, Pluribus, Pics8 and Plexxi. Mergers & acquisitions are set to be the most common strategies used by the market players to improve their product portfolio, gain technical expertise, and acquire workforce. For instance, in 2015, Cisco acquired Embrane, a data center SDN solution provider, to strengthen its position in virtualization and SDN market.

Market share calculation in this report is not done based on companies covered in it. The calculation of software defined networking market share is done based on a regional approach and countries covered. On request, additional companies can be covered as well as regional data for particular country / countries can be provided.

Regional Segmentations: -

North America is the dominating region in the software defined networking market. The growth of the market is attributed to the high mobile subscription rate and customer spend. North America have approximately 300 million mobile subscribers in 2017, which is further estimated to reach 313 million by the end of the year 2020, i.e. approximately 84% of the overall population.

Asia Pacific SDN market is estimated to be the fastest growing region owing to the adoption of the cloud services. The investment by the telecom service providers in the region for enhancing the network infrastructure is also one of the primary factor driving the growth of the market.

For instance, China’s telecom giants – China Unicom, China Mobile, and China Telecom are set to invest more than USD 180 billion by the year 2023 on 5G infrastructure, which is estimated to augment the growth of the market. In addition, improved internet penetration, mobile subscription and adoption of smartphones are also estimated to back the growth of the software defined networking market.

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Partial Chapter of the Table of Content

Chapter 1. Methodology & Scope
1.1. Methodology
1.1.1. Initial data exploration
1.1.2. Statistical model and forecast
1.1.3. Industry insights and validation
1.1.4. Scope, definition and research parameters
1.2. Data Sources
1.2.1. Primary
1.2.2. Secondary
Chapter 2. Executive Summary
2.1. SDN industry 360º synopsis, 2013 - 2024
2.1.1. Business trends
2.1.2. Regional trends
2.1.3. Component trends
2.1.4. Deployment model trends
2.1.5. Application trends
Chapter 3. Industry Insights
3.1. Introduction
3.2. Industry segmentation
3.3. Industry landscape, 2013 - 2024
3.4. Industry ecosystem analysis
3.5. SDN architecture
3.6. SDN evolution
3.7. SDN Standards
3.8. Technology & innovation landscape
3.9. Industry impact forces
3.9.1. Growth drivers
3.9.1.1. Growing adoption of cloud services and IT convergence
3.9.1.2. Aggressive carrier efforts
3.9.1.3. Increasing investment
3.9.1.4. Benefits offered by SDN
3.9.2. Industry pitfalls & challenges
3.9.2.1. Complexity of SDN architecture
3.9.2.2. Lack of skilled professionals
3.10. Growth potential analysis
3.11. Porter's analysis
3.12. PESTEL analysis

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Consumer good and retail industry is one of the important application of the SDN solutions. The influx of technology into retail and consumer goods industry demands high bandwidth and high capacity network solution that operates at peak efficiency. Moreover, the increasing adoption of the advance technologies in this industry such as in store WIFI, electronic shelf tags, point of sale system, video surveillance, mobile checkout and other technologies are also estimated to be one of the major factor augmenting the demand of the market. These technologies demand high bandwidth and capacity that is stressing the traditional network infrastructure to the point of in-efficiency. These encourages organization to adopt SDN solution to meet the needs of the bandwidth intensive applications.

The increasing adoption of the cloud services and IT convergence is one of the primary factor that is driving the growth of the software defined networking market. Over the past five years, a rapid surge in the adoption of cloud services has been witnessed. It is driven by its capabilities to provide enterprise wide array of resources they can utilize to scale, orchestrate, and support their operations. Cloud computing untethers the underlying infrastructure and applications, offering a level of dynamism that did not exist in traditional infrastructure.

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