2018-2024, Automotive AHSS Market Key Players are ThyssenKrupp, SSAB AB, AK Steel, POSCO, ArcelorMittal SA, Baoshan Iron & Steel Co. Ltd., Tata Steel Ltd., and United Steel Corporation.

Automotive AHSS Market is continuously witnessing emerging trends that are significantly contributing to the revenue generation. Pre-oxidation in hot-dip galvanizing process has gained traction among the industry participants to cater to the requirements of the automobile OEMs for enhanced surface quality in the vehicles. Development of the third generation Advanced High-strength steel (AHSS) has also gained prominence in the industry. They are the complex materials with special multiphase microstructures and chemical compositions. The standards regarding the usage of light weighted vehicles will propel the product penetration over the forecast timeframe.

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Rising vehicle production across the globe will primarily drive the automobile AHSS market over the forecast timeframe. Rising need to enhance the safety features and fuel economy of the vehicles has provoked the OEMs for careful material selection for their products. Provision of benefits such as safety assurance, cost effectiveness, higher efficiency, and less emissions will positively impact the industry growth till 2024. Various governments across the globe have mandated numerous norms and regulations for controlling CO2 emissions from vehicles. Implementation of AHSS in vehicles reduces the emissions to a great extent, further escalating the industry growth.

Safety regulations and norms has fueled the AHSS integration in the vehicles. The National Highway Traffic Safety Administration (NHTSA) has mandated various standards for vehicle safety that include the standards for fuel economy, impact resistance, and restraints. Insurance Institute for highway safety (IIHS) testing has led to the improvisations in frontal, rear, and side impact rating, rollover and roof strength rating, inducing immense potential to the industry size. The usage of steel in expected to rise substantially over the coming years. over 60% of steel used in vehicles is anticipated to be AHSS till 2020.

Automotive AHSS market is segmented based on product into dual phase steel, martensitic steel, Boron steel, and TRIP steel. The dual phase steel is anticipated to dominate the industry over the forecast timeline owing to its high usage in the structural application as a replacement for traditional high strength low alloy steel (HSLA). The provision of benefits such as weight reduction and resistance to fatigue will escalate the industry growth. Their better formability and crash energy absorption than other products will further spur the automotive AHSS market growth till 2024. TRIP and Boron steel are also expected to showcase high growth owing to their increasing usage in vehicles.

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Complexities in manufacturing process will pose a challenge for the industry participants over the coming years. Furthermore, common batch to batch inconsistency will negatively impact the automotive AHSS market growth. Large springback is witnessed as an issue for the manufacturers as it leads to dimensional inaccuracy, hampering the industry growth. Higher alloying element and carbon content increases its sensitivity towards the welding thermal cycle leading to more variations of weld properties and microstructures.

Europe is anticipated to dominate the industry till 2024. The high revenue generation can be attributed to presence of major luxury automobile OEMs in the region. Recovery of automobile sectors due to fostering economic growth across the region will further support the regional growth. Substantial investment by players in automotive AHSS marketfor increasing the production of AHSS.

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ThyssenKrupp, SSAB AB, AK Steel, POSCO, ArcelorMittal SA, Baoshan Iron & Steel Co. Ltd., Tata Steel Ltd., and United Steel Corporation are among the prominent players in the industry. The industry players focus on continuous innovations in the industry for strengthening their foothold. For instance, in 2015, SSAB AB developed a tailor made and high strength steel, Docol, for automotive industry. Its relaunch in September 2016, enhanced the product line of the company.

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