Global Email Marketing Reach US$4.51 bn by 2025 | Top Key Vendors (lchemy Worx Ltd., Adestra Ltd., GetResponse, VerticalResponse Inc., dotmailer Ltd., Forfront Ltd., BlueHornet Inc., Constant Contact Inc., BlueTie Inc., Drip Inc., Microsoft Corp., IBM Cor

Ever-increasing pervasiveness of the internet, proliferation of smart phones and rising awareness among people pertaining to email marketing, are expected to drive growth. Increasing application in the media, IT and telecom, retail, and travel industries is also expected to positively affect demand. The global email marketing industry is expected to grow at an impressive CAGR of 19.6% through 2025. These insights are extracted from the report, titled “Email Marketing – Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2017 – 2025” incorporated recently to the huge repository of Market Research Reports Search Engine (MRRSE).

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The Asia Pacific region is anticipated to maintain its leading position in the global market thanks to a relatively faster adoption. Rapidly escalating population of internet users and growth of the retail industry in countries such as China and India, is likely to boost market growth significantly. However, North America, is expected to see sluggish growth owing to the presence of various regulatory laws, particularly in the US and Canada. In addition, shortage of niche marketing alternatives and privacy issues are also expected to limit the growth of this market in the years to come.

Email marketing software is anticipated to continue its control over majority market share, which can be attributed to widespread adoption across the world.

Email marketing: Report Summary

The report delivers analysis at a regional and global level & detailed forecast on the email marketing industry, in terms of value (US$ Mn), for the period of forecast 2017 to 2025. Crucial dynamics, such as social, political, and economic factors impacting development and demand for email marketing have been extensively examined in the report.

An exhaustive value chain analysis on the email marketing industry has been offered in the report, and the Porter’s Five Forces model has effectively been used to help in better understanding about the competitive scenario among key market players. A complete market attractiveness analysis, where applications have accurately assessed on the basis of their market size, general attractiveness, and growth rate, has also been incorporated in the report. Market players have been benchmarked in terms of company overview, SWOT analysis, business strategies, and recent relevant developments.

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Email Marketing: Research Methodology

In-depth discussions and interviews have been conducted with a variety of key industry experts and opinion leaders in order to create this report. Extensive primary and secondary research methodologies have been used, to extract reliable and relevant insights on the email marketing industry. Primary research comprises bulk of the research efforts, which is further supplemented by comprehensive secondary research.

Key market players in the email marketing industry have been closely assessed, while vital information has been taken from press releases, annual reports, and other relevant documents to gain understanding of the market’s competitor landscape and overall situation. The research approach used here is regarded to be effective and successful in capturing actionable insights on the market data, identifying unexplored business opportunities, and gaining greater perception on the industry participants.

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