Virtual Retinal Display Market Top Key Players and Competitive Strategies: AVEGANT, TEXAS INSTRUMENTS, BROTHER INDUSTRIES, MICROVISION, HUMAN INTERFACE TECHNOLOGY LABORATORY, MAGIC LEAP

Virtual Retinal Display uses the retina of the eye as a screen for the projection of media. The concept is similar to TV screens where a certain content is projected on the screen as the size of the screen varies. In VRD the retina of the eye acts as the primary screen on which the content is projected. The content projected is a raster image but the quality of the image greatly varies as the amount of brightness, color contrast and many other factors are better compared to the trivial method of displays. The images seem like floating objects which provides a better experience compared to the existing technology. Many companies have been focusing on the release of latest products which are compatible with VRD technologies owing to various advantages offered.

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Growing Trend for Augmented Reality and Virtual Reality in the Market
Virtual reality and augmented reality are latest trends which are expected to dominate the market. The use of Virtual Retinal Display in AR and VR systems is growing as a better quality in the projection of images is achievable. Occulus VR has planned on releasing VRD for the products it is expected to release such as Occulus AR/VR etc. AR/VR is already being deemed as a disruptive technology which is expected to change the state of the markets. Gaming is also expected to be revolutionized by the advent of AR/VR technology and the implementation of retinal displays for such purposes serves many advantages such as better picture clarity, brightness, etc. It is expected that about 1 billion users will be using AR VR technology by 2020.

Key Developments in the Market
March 2018 - A startup named Magic Leap has been received large funding of USD 461 million by an entity led by Saudi Arabia’s sovereign investment arm.

Major Players:
AVEGANT CORPORATION, TEXAS INSTRUMENTS, BROTHER INDUSTRIES LTD, MICROVISION, HUMAN INTERFACE TECHNOLOGY LABORATORY, MAGIC LEAP, GOOGLE, OCCULUS VR., amongst others.

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Entertainment and Gaming Industry Is Expected To Be One Of The Primary Recipients Of The Technology.
Gaming industry has been increasingly depending on the use of AR/VR technology to enrich the consumer experience. Many of the AR/VR technologies have better display in VRD technology, owing to various advantages companies such as Avegant have introduced glyph which can be compatible with gaming consoles, smartphones and computers. Companies such as Oculus VR have also been planning on releasing head mountable displays and deliberately avoid usage of LCD screens and employ the use of VRD technology which increases their usage in the gaming environment.

North America Has Been Found To Have High Adoption For Business Process Management.
North America is has been a hub for technological innovations. The growth of many smart devices which are compatible with the use of technology such as Google Glass and Oculus rift are used to a higher extent in this region compared to the other regions. This region also has several major players in the market as many of the companies such as Microsoft and Google have been in the North America market. Companies such as Sony and Samsung are growing their presence in this region, which is expected to influence the market. Moreover, the startup Magic leap, which is based in the United States, is making huge developments in AR technology. Many new products are concentrated in the region such as Google glass, Glyph, Oculus rift etc.

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