Premium A2P and P2A Messaging Market Size, Share, Trends Analysis Report And Key Players are CLX Communication, Tata Communication Ltd., Infobip Ltd., AT&T, SAP SE, Mahindra Comviva, and Twilio

Global Premium A2P and P2A Messaging Market Overview:

A2P messaging indicates that the application's messaging to a person and P2A messaging is a person-to-person messaging. In this ever-changing world of communication technologies, these two technologies are gaining popularity through secure, reliable and cost-effective communication. The most common uses of A2P messages are bulk messages, notifications, alerts, and mobile context marketing. It is imperative that companies have an idea of ​​the changing dynamics of the A2P SMS market. The most significant trend in the A2P SMS market is the emergence of new communication channels and the way the supply chain is innovating to deliver a better customer experience. Telecom service providers, cloud service providers, and A2P SMS market providers collaborate to ensure the continued operation of A2P SMS. All these entities make it easier for companies to include SMS in their business process. The A2P messaging industry is also working to create synergies between businesses and communication application providers. This will help companies to serve their customers with better quality.

Global Premium A2P and P2A Messaging Market Size:

According to our report, The Global premium A2P and P2A messaging market size to grow from USD 55.49 Billion in 2016 to USD 71.60 Billion by 2021, at a Compound Annual Growth Rate (CAGR) of 5.23% from 2016 to 2021.

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Drivers and Restraints:

The change in communication behavior with customers is driving the growth of the premium A2P and P2A SMS market. In the current scenario, SMS continues to be a key platform for mobile business communications to reach consumers and employees. It is less expensive, ubiquitous in devices, reliable and fast. The biggest challenge in the market is that telecom operators have a hard time understanding the market ecosystem. Many operators do not see any difference between P2P and A2P SMS messages. This is since the technology remains the same in both communication modes (SMS P2P and SMS A2P).

Geographical Segmentation:

Geographically market Premium A2P and P2A Messaging Market is segmented into regions of Latin America, Middle East and Africa, North America, Europe and Asia Pacific regions. Asia-Pacific is expected to be the region with the largest market share in the global A2P and P2A Premium SMS market. The presence of several OTT communication applications, associated with their adoption in large companies, contributes significantly to the growth of the market. North America is the second largest contributor to the global A2P and P2A SMS premium market. Market growth in this region is driven by factors such as the presence of leading players, the growing need for A2P messaging platforms in the BFSI industry, and advances in 4G and 5G communication technologies.

Key Players of the Global Premium A2P and P2A Messaging Market:

Major Key Players of the Global Premium A2P and P2A Messaging Market are CLX Communication, Tata Communication Ltd., Infobip Ltd., AT&T, SAP SE, Mahindra Comviva, and Twilio, Inc. among many others.

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Scope of the report:

The report offers a comprehensive analysis of the industry by providing the estimations of market potential and forecasts with utmost granularity. Along this, the factors influential in effecting the market dynamics and trends are discussed in detail at the product level. Further, the performance of the market at the regional and country-level is assessed and the prospects with high growth potential are identified and debated.

The key players in the industry are profiled providing insights on their financial performance, market position and growth strategies. Comparative analysis on prime strategical activities of the market players delineating the key developments like mergers & acquisitions, collaborations and an evaluation of the competitive environment within the industry are provided. The report also offers a broad outlook of the market along with recommendations from industry experts on the opportunities for investment activity.

What else? Apart from the syndicated report, our in-house team has an expertise and experience in designing custom reports to meet your specific research needs and assist you in making well-informed decisions.

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