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CPTPP signed by eleven Asia Pacific countries

With the sudden pull-out of the USA from the Trans-Pacific Partnership (TPP) last year, the deal was eventually signed by the eleven remaining Asia-Pacific countries and renamed the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP).

The current CPTPP members account for more than 13% of the global economy – covering approximately 500 million people and USD10 trillion in GDP.

The CPTPP is expected to lift economic growth among Asian member countries like Vietnam, Malaysia, Brunei and Singapore, though more modestly than the earlier TPP would have done.

Will CPTPP signatory states be able to sustain the trade deal without the backing of the USA?

Spire Research and Consulting was established in 2000 to address a gap in the research and consulting industry in global emerging markets. Unlike most agencies that focus on traditional consumer research, our founders saw a profound need for holistic research projects.

These projects integrate traditional customer research with knowledge of the broader business eco-system; for instance, competitors, channels, legal and regulatory factors. They support strategic decision-making for market growth and entry. Our studies provide indispensable tools for creating business plans, setting sales quotas, quantifying budgets and investment as well as making product launch decisions.

Spire exists to undertake such projects with distinction.

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