Mobile Value Added Services (MVAS) Market in India, By, Delivery Platforms, Users Regions, Verticals-Trends and Forecast: 2015-2020

Mobile Value Added Services (MVAS) Market in India, By, Delivery Platforms, Users Regions, Verticals-Trends and Forecast: 2015-2020

Internet penetration in India has increased over the years and it has largely been possible due to enhanced quality services by telecom operators at competitive rates. Increasing quality of handsets at affordable rates, quality services by telecom providers, need of information, entertainment and M-commerce are driving the growth of mobile value added services.

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As the Indian consumers have upgraded themselves to smartphones, popular values added services (VAS) such as short service message, astrology updates, news alerts and weather updates have been replaced by applications which have sophisticated features to meet consumer demands. Mobile-Commerce, Mobile-Governance, Mobile-Health and Mobile-Education are the future of mobile value added services (M-VAS) market in India.

Some of the major market players of mobile value added service market in India are Vodafone, Airtel, and BSNL. The report provides unique insights into and in-depth analysis of mobile value added services market in India, drivers and restraints as well as growth opportunities. It also contains analysis and forecasted revenues, competitive landscape, company profiles and industry trends.

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Major Point from Table of Content:

1 Industry Overview
1.1 Industry Trends
1.2 Pest Analysis

2 Report Outline
2.1 Report Scope
2.2 Report Summary
2.3 Research Methodology
2.4 Report Assumptions

3 Market Snapshot
3.1 Total Addressable Market (TAM)
3.2 Segmented Addressable Market (SAM)

4 Market Characteristics

5 Trends & Impact
5.1 Market Trends

6 VAS Types: Market Size & Analysis

7 Delivery Platforms: Market Size & Analysis

8 Users: Market Size & Analysis

10 Verticals: Market Size & Analysis
10.1 Overview
10.2 mEntertainment
10.3 mCommerce
10.4 mBanking & Finance
10.5 mEducation
10.6 mHealth
10.7 mGovernance
10.8 mAgriculture
10.9 Others

11 Competitive Landscape
11.1 Competitor Comparison Analysis
11.1.1 Analysis by VAS Types
11.1.2 Age of Services
11.2 Infoholic Research’s–Neutrino Triangle
11.3 Market Landscape
11.3.1 Mergers & Acquisitions
11.3.2 Joint Ventures & Collaborations

12 Companies to Watch For
12.1 Mobile2Win Pvt. Ltd
12.1.1 Overview
12.1.2 Key Offerings
12.1.3 Objectives & Progress
12.2 Value First Digital Media Pvt. Ltd
12.2.1 Overview
12.2.2 Key offerings
12.2.3 Objectives & Progress
12.3 ACL Mobile Limited
12.3.1 Overview
12.3.2 Key offerings
12.3.3 Objectives & Progress

13 End-User Views
13.1 End-user
13.2 End-user

14 What our Peers are Estimating
14.1 Publisher 1
14.2 Publisher 2
Annexure
Acronyms

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