Flavored and Functional Water Market 2026 By Top Players Nestle S.A., Danone S.A., Kraft Foods Inc., The Coca-Cola Company, PepsiCo, Inc., New York Spring Water

Flavored water can be described as purified or mineral water infused with different flavors, fruit extracts, and sweeteners. Functional water is fortified with vitamins, minerals, amino acids, herbal extracts such as licorice extracts and others, in order to make it healthier and for functional benefits such as aiding in improving immune system, lower cholesterol levels, improved digestion, and weight management.

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Increasing health consciousness as well as increasing consumer awareness of benefits of consumption of vitamins and minerals such as bolstering immune system is driving growth of the global flavored and functional water market.

Furthermore, growing demand for bottled and packaged water due to its advantages such as safety and convenience is fuelling growth of this market. According to the International Bottled Water Association, consumption of bottled water increased by 7.9% in 2015 as compared to previous year in the U.S.

Low calorie and unsweetened flavored and functional water is gaining traction, owing rise in health concerns such as obesity and diabetes. According to World Health Organization, in 2016, 39% women and 39% men were overweight globally. Furthermore, according to Organization for Economic Co-operation and Development (OECD), obesity update 2017, global obesity levels are expected to increase steadily by 2030, thereby increasing demand for low calorie and low sugar drinks.

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