Digital Signage Media Player Market Growth by Key Players: Brightsign LLC, Advantech Co., Ltd., AOpen Inc., lBase Technology, IAdea, NEXCOM International, Inc., Barco, Broadsign, KeyWest Technology, Inc., Stratacache, Visix, Inc., ClearOne, NEC Display So

Having ideally evolved in the era of digitalization, digital signage media player market has been depicting a remarkable growth across numerous geographies, pertaining to the technology’s ability to communicate with consumers directly. Of late, it has been ranked as one of the most trending technologies among several marketing players for branding, as it provides a hassle-free and smooth operating process. The increasing preference for IT based solutions for enhanced visibility and integrated technology across various industrial sectors is also slated to boost digital signage media player industry trends.

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It is also rather overt that the growing acceptance of smartphones services will have a remarkable impact on digital signage media player market size, owing to the rising number of investments in the development of mobile integrated digital signage systems.

Currently, digital signage is emerging as a vital mode of communication across wide range of applications including banking, retail, education, hospitality, healthcare, and government sectors. A succinct insight of the application spectrum of digital signage media player market is enumerated below:

Digital signage media player market trends across the retail sector

Driven by the rapidly shifting trends toward online shopping, most of the retail merchants have been giving preference to digital signage of late, in order to align themselves with the rising demand for e-commerce. Since digital signage provides considerable benefits over traditional POP (point of purchase) signage, merchants can conveniently increase product sales by displaying instantaneous pricing updates. Deploying digital signage systems can also help retailers attract more customers due to increasing brand visibility. In addition, the ability of these systems to make instant adjustments in pricing will lead to a rise in their installation rate, which will stimulate digital signage media player industry share. In order to introduce high performance media players and attract more consumers from the retail sector, most of the giants in digital signage media player market have been continuously focusing on the development of innovative and advanced products.

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Digital signage media player market trends across the education sector

The shifting trends toward digital media culture have encouraged most of the educational institutes to adopt digital signage. With the deployment of this technology, educational institutes are likely to save millions of pounds by reducing the dependency on printer toners and papers. In addition, it also reduces the cost associated with third party advertisements of educational institutes by eliminating publications in local newspapers. Undoubtedly, the popularity of these systems across the educational sector has been on a rapid increase lately, which has been subsequently fueling digital signage media player industry size. In addition to the cost-saving benefits, digital signage is also known to improve the learning experience of students with visual simulation. It is even being deployed to display urgent messages, evacuation notices, and alert notifications. Its ability to switch instantaneously between emergency and regular content is indeed one of the principal driving factors of digital signage media player market from the education sector.

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Digital signage media player market trends across the BFSI sector

Owing to distance and time barriers, it has been observed that it is rather difficult for service providers in the BFSI sector to communicate with customers. Digital signage effectively eliminates these communication barriers by displaying critical information and important messages in a very organized manner. Infotainment systems, for instance, help banking consumers by directing them toward the right department.

In fact, in banking and governmental organizations, digital signage systems are primarily deployed for queue management and numerous other operations, massively driving digital signage media player industry outlook over the years ahead.

The continuous involvement of digital signage media player market players in the advancement of AI-based signage systems to attract more customers has been forecast to push the product demand over the years ahead. It is also prudent to mention that the emergence of innovative technologies such as facial recognition, Wi-Fi scanning, beacons, and NFC will transform the future of digital advertising. Fueled by extensive tech advancements and the ubiquity of online shopping, digital signage media player market has been projected to surpass a revenue collection of USD 1 billion by the end of 2024.
Market share calculation in this report is not done based on companies covered in it. The calculation of Digital Signage Media Player Market share is done based on a regional approach and countries covered. On request, additional companies can be covered as well as regional data for particular country / countries can be provided.

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