Fisker Automotive Selects Lambesis as Agency of Record

SAN DIEGO February 25 – Fisker Automotive, the American manufacturer of elegantly designed, high performance, premium green automobiles, announced today that it has chosen Southern California-based global branding expert, Lambesis, as its agency of record.

After an extensive review of multiple agencies -- many with automobile industry experience -- Fisker Automotive went outside the traditional auto industry branding box and chose iconic brand development agency Lambesis based on the agency’s integrated approach and over two decades of success in elevating global brands to a higher level. It was Lambesis’ track record of consistently producing work that has set the standard for each respective category that distinguished them from the competition.

“Our selection of Lambesis was simple. The Agency’s ability to create iconic, global communications is second to none,” said Marti Eulberg, VP of Global Sales and Marketing. “Lambesis connects emotional and cultural relevance with true design aesthetic.”

The 403hp, four-door Fisker Karma plug-in hybrid will be the first car from Fisker Automotive to hit the global market. The Karma is the embodiment of the company’s belief that eco-friendly cars do not have to sacrifice power, style or performance. The Karma fuses the passionate, elegant and timeless styling of renowned auto designer, Henrik Fisker, with emission-free technology that will help protect the environment and reduce the world’s dependence on oil. The Karma seats four, can reach 60mph in six seconds and a top speed of 125mph, yet runs cleaner and more efficiently than today’s best low-emission cars.

"The Fisker Karma is the future of driving. It proves we can drive environmentally responsible cars without sacrificing the emotional things that made us fall in love with cars in the first place,” said Fisker Automotive, Inc. CEO Henrik Fisker. “Lambesis shares our vision and will help bring it to life across the globe.”

The success of Lambesis clients Campari, SKYY Vodka, bebe, Tacori and Hitachi, to name a few, illustrate Lambesis’ unmatched ability to elevate the prestige, style and aspiration of a brand, no matter the category. And considering Lambesis’ ongoing involvement as the brand agency for the Natural Resources Defense Council (NRDC), one of the world’s largest and most powerful environmental advocacy organizations, developing the Fisker Automotive brand is a natural extension for the Agency.

“It’s an amazing honor to work on a brand with a clear vision and purpose, and the product to back it up,” said Lambesis Executive Creative Director, Chad Farmer. “We are inspired by Fisker’s ability to bring together the very best design and performance qualities, and combine them with social and eco-consciousness.”

Partnering with Fisker Automotive comes at the height of an exciting time for Lambesis, with their latest global campaign for Campari, featuring Jessica Alba, having launched worldwide last year, and as the agency has been hard at work positioning brands for new clients, including Coca-Cola’s leading water brand DASANI, top computer hard drive manufacturer Seagate Technology, LVMH’s Grand Marnier, Valeant Pharmaceuticals’ high-end skincare brand Kinerase, and legendary fitness destination, World Gym.

For over two decades, the Lambesis full-service, integrated approach to building brands has allowed the agency to deliver for clients on multiple fronts, from strategic planning, research, and business plan development, to creative development across all communication platforms, from traditional media, to retail point of sale, to product, package and environment design, to interactive, social and mobile development, to media planning and buying. This holistic approach has made Lambesis one of the most successful and continuously growing, creative-driven agencies in the US.

Look for the unveiling of Lambesis’ new work for Fisker Automotive later this year.

About Lambesis, Inc.
Two decades of building iconic brands using a unique creative-driven process has earned Lambesis international recognition. As the brand development company that pioneered full-service integration and new media, Lambesis unifies the entire realm of research and communication to build brands. Lambesis’ capabilities include strategy, research, design, creative, interactive and web development. The remarkable success of the agency’s campaign for Airwalk was celebrated in Malcolm Gladwell’s best-selling book “The Tipping Point,” and numerous textbook case studies and industry publications cite Lambesis’ success in building and marketing brands worldwide. For more information, visit http://www.lambesis.com/

About Fisker Automotive, Inc.
Fisker Automotive is a privately owned, premium American car company with a vision to lead the automotive industry into the next-generation of automobiles with high-end design expertise and eco-friendly powertrain technology. Global headquarters are in Irvine, California, USA.

The company was created in 2007 to leverage the design capabilities of Fisker Coachbuild, LLC, founded by auto design veterans Henrik Fisker and Bernhard Koehler, and the PHEV powertrain capabilities of Quantum Fuel Systems Technologies Worldwide, Inc. (NASDAQ-QTWW), a major Tier 1 supplier of clean vehicle technologies to the automotive OEMs. Previously, Fisker, CEO, was design director for Aston Martin and president and CEO of BMW’s DesignworksUSA. Koehler, COO, led operations for Ford’s Global Advanced Design Studio and created concept cars for Aston Martin, MINI and BMW.

Fisker Automotive’s first car is the Fisker Karma, the world’s first production Plug-in Hybrid Electric Vehicle (PHEV). The four-door Karma will be followed by two variants and a second line of lower cost, high volume premium green automobiles by 2012. For more information, visit http://www.fiskerautomotive.com/

Brian Munce
Executive Director, Client Services
Lambesis, Inc.
2800 Roosevelt St.
San Diego, CA 92008

(760) 547-2333
bmunce@lambesis.com

This release was published on openPR.