Alternative Keyword Stradgity
The first time I tried setting up my Google account I was amazed and totally confused. I had come from the SEO area of the internet, (Search Engine Optimization). All of a sudden this Google outfit put out something that seemed simpler, cost effective as well as vital to web site advertising.
Over the course of a few months I was buried. I knew there was a learning curve but I didn't realize it was that steep but I persevered. This was such a challenge at times that I want to share some of my tips with you.
Los Angeles, December 9, 2005 Vital Tips & Adwords Tricks
City, State - date - Intro statement
Here's some of things to keep in mind when setting up your Google AdWords
1. Focus. Be sure that you know what you're advertising and stick to that message.
2. Use keywords that your prospect will use, stay away from words that you think will work-after all you aren't buying your product or service.
3. Use word relevancy in everything you do-that way you will pay less and gain top spots
4. Use negative keywords-that way you won't waste your time and get what I call "garbage clicks."
5. Use landing pages that make sense and are relevant to your keywords/keyword phrases.
Stay on target-if you're selling chocolate ice-cream don't go into other flavors stay with one theme or subject.
Use keywords that mean something to the prospect. Try to see your product through his/her eyes-detach yourself from yourself.
Often times prospects will misspell a word so you need to misspell words as well. Don't give your prospect any credit for anything more than what he/she is thinking
WORD RELAVENCY THROUGHOUT
In everything you set up be sure that words are all relevant to each other. By doing so you will not only gain top positioning but also pay less for the expensive words that your competitors are paying top dollar for.
This is not being negative it's being smart, in a negative sense. Be sure to include negative keywords in all of your campaigns. Let me give you an example. If you're selling Hershey's Chocolate you need to include Nestles ad all other companies that sell chocolate because when someone is so specific as to search for a brand name they don't want what you have to offer, they want what they want and you could end up paying for useless clicks.
More useful information on Google Keywords
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