Finding products online the playful way - Sellector goes live

The Sellector GmbH has internationally launched it's product offering for affiliate publishers and e-commerce shop owners at sellector.com. Now every web site owner can compile their individual product configurator online and integrate it into their web site right away.

With the brand-new Sellector now for the first time every web shop owner and affiliate publisher can benefit from the unique usability of product configurators. Using simple checkboxes and handy sliders the shop visitors adjust their wishes and see the result on the same page right away.
As an online-service the Sellector can be easily integrated into any shop just by copying 6 lines of HTML-text. Configuration and customization (e.g. colors) is done within minutes using the web frontend at www.sellector.com.

Founded by the two internet experienced entrepreneurs Bernd Beimdick (previously manager at Europe's largest ISP and board member at bild.de the online branch of Germany's biggest daily newspaper) and Pascal Klaus, (business consultant and expert for price comparison and smart product selection) the company targets usability in web based result finding.
Quote PK: "Through IPhone & Co. the users have gone used to an intuitive and playful usage experience. Now they expect the same experience in online shopping as well." According to the study "Web-shopping-2009" 88,7% of the online shoppers find a clear structure in shop very important. 86,6% desire a comprehensible search function and 82,8% clear navigation (Source: Quelle-Trendstudie). But exactly those are the points where the online shoppers see the biggest deficits in current shops.
Quote BB: "Web shoppers neither like getting lost in menu paths, nor do they have time to wait for the loading of yet the next page. They want to select and adjust their wishes for a product and see the results on the same page right away. Finally shopping online must also be a fun thing to do!"

The consequences of bad usability in e-commerce shops are severe for the shop owners. Lost turnover through leaving customers as well as unnecessary return costs after mispurchases.

Quote PK: "Web shopping has reached a maternity where besides price the usability becomes more and more important. The Sellector offers shop owners a great opportunity to differentiate from their competitors."

Conclusion: The Sellector offers what most online shops lack of: A playful shopping experience! Because besides the price the factors responsiveness, interactivity and fun determine customer satisfaction and purchase probability.

Copyrights
We would like to point out that this text or extracts of it as well as the pictures can be published freely without our consent. We would however appreciate a link or a copy of the publication.

Sellector.com is privately held and has offices in Munich and Bremen. The product offering is software as a service for online configuration and usage of product configurators as well as additional support services. The company was founded in 2009. After 6 Months of product development the services are publicly available since February 2009 in English and German.

Pascal Klaus
Birkenstr. 19a
28879 Grasberg
Germany

This release was published on openPR.