Global Advertising Services Market 2018 Analysis By Key Players – WPP, PublicisGroupe, Focus Media Group, Guangdong Advertising, SiMei Media

Summary

WiseGuyReports.com adds “Advertising Services Market 2018 Global Analysis, Growth, Trends and Opportunities Research Report Forecasting to 2023” reports to its database.

This report provides in depth study of “Advertising Services Market” using SWOT analysis i.e. Strength, Weakness, Opportunities and Threat to the organization. The Advertising Services Market report also provides an in-depth survey of key players in the market which is based on the various objectives of an organization such as profiling, the product outline, the quantity of production, required raw material, and the financial health of the organization.

This report focuses on the global Advertising Services status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Advertising Services development in United States, Europe and China.

Advertising is the process of making product and service known to the marketplace. Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them. Advertising is communicated through various mass media, including old media such as newspapers, magazines, Television, Radio, outdoor advertising or direct mail; or new media such as search results, blogs, websites or text messages. 
The Advertising Services market is valued at USD 549.5 billion in 2017 and is expected to reach a value of USD 871.2 billion by the end of 2025, growing at a projected CAGR of 5.93% during the forecast period of 2018 – 2025. 
There are many major kinds of Advertising including TV Advertising, Newspaper & Magazine Advertising, Outdoors Advertising, Radio Advertising, Internet Advertising and Others. TV Advertising is mostly popular, with a market share nearly 46.72% in 2015. 

The key players covered in this study 
WPP 
Omnicom Group 
Dentsu Inc. 
PublicisGroupe 
IPG 
Havas SA 
Focus Media Group 
Guangdong Advertising Co., Ltd. 
Bluefocus Communication Group Co., Ltd. 
SiMei Media 
AVIC Culture Co.,Ltd. 
Yinlimedia 
Hunan TV and Broadcast Intermediary Co., Ltd. 
Guangdong Guangzhou Daily Media Co., Ltd. 
Beijing Bashi Media Co., Ltd. 
Dahe Group 
China Television Media 
Spearhead Integrated Marketing Communication Group 
Shanghai Xinhua Media Co., Ltd. 
Chengdu B-ray Media Co., Ltd.

Market segment by Type, the product can be split into 
TV Advertising 
Newspaper & Magazine Advertising 
Outdoors Advertising 
Radio Advertising 
Internet Advertising 
Others

Market segment by Application, split into 
Food & Beverage Industry 
Vehicles Industry 
Health and Medical Industry 
Commercial and Personal Services 
Consumer Goods 
Others

Market segment by Regions/Countries, this report covers 
United States 
Europe 
China 
Japan 
Southeast Asia 
India 
Central & South America

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Major Key Points in Table of Content

1 Report Overview 
1.1 Study Scope 
1.2 Key Market Segments 
1.3 Players Covered 
1.4 Market Analysis by Type 
1.4.1 Global Advertising Services Market Size Growth Rate by Type (2013-2025) 
1.4.2 TV Advertising 
1.4.3 Newspaper & Magazine Advertising 
1.4.4 Outdoors Advertising 
1.4.5 Radio Advertising 
1.4.6 Internet Advertising 
1.4.7 Others 
1.5 Market by Application 
1.5.1 Global Advertising Services Market Share by Application (2013-2025) 
1.5.2 Food & Beverage Industry 
1.5.3 Vehicles Industry 
1.5.4 Health and Medical Industry 
1.5.5 Commercial and Personal Services 
1.5.6 Consumer Goods 
1.5.7 Others 
1.6 Study Objectives 
1.7 Years Considered

2 Global Growth Trends 
2.1 Advertising Services Market Size 
2.2 Advertising Services Growth Trends by Regions 
2.2.1 Advertising Services Market Size by Regions (2013-2025) 
2.2.2 Advertising Services Market Share by Regions (2013-2018) 
2.3 Industry Trends 
2.3.1 Market Top Trends 
2.3.2 Market Drivers 
2.3.3 Market Opportunities

….

12 International Players Profiles 
12.1 WPP 
12.1.1 WPP Company Details 
12.1.2 Company Description and Business Overview 
12.1.3 Advertising Services Introduction 
12.1.4 WPP Revenue in Advertising Services Business (2013-2018) 
12.1.5 WPP Recent Development 
12.2 Omnicom Group 
12.2.1 Omnicom Group Company Details 
12.2.2 Company Description and Business Overview 
12.2.3 Advertising Services Introduction 
12.2.4 Omnicom Group Revenue in Advertising Services Business (2013-2018) 
12.2.5 Omnicom Group Recent Development 
12.3 Dentsu Inc. 
12.3.1 Dentsu Inc. Company Details 
12.3.2 Company Description and Business Overview 
12.3.3 Advertising Services Introduction 
12.3.4 Dentsu Inc. Revenue in Advertising Services Business (2013-2018) 
12.3.5 Dentsu Inc. Recent Development 
12.4 PublicisGroupe 
12.4.1 PublicisGroupe Company Details 
12.4.2 Company Description and Business Overview 
12.4.3 Advertising Services Introduction 
12.4.4 PublicisGroupe Revenue in Advertising Services Business (2013-2018) 
12.4.5 PublicisGroupe Recent Development 
12.5 IPG 
12.5.1 IPG Company Details 
12.5.2 Company Description and Business Overview 
12.5.3 Advertising Services Introduction 
12.5.4 IPG Revenue in Advertising Services Business (2013-2018) 
12.5.5 IPG Recent Development 
12.6 Havas SA 
12.6.1 Havas SA Company Details 
12.6.2 Company Description and Business Overview 
12.6.3 Advertising Services Introduction 
12.6.4 Havas SA Revenue in Advertising Services Business (2013-2018) 
12.6.5 Havas SA Recent Development 
12.7 Focus Media Group 
12.7.1 Focus Media Group Company Details 
12.7.2 Company Description and Business Overview 
12.7.3 Advertising Services Introduction 
12.7.4 Focus Media Group Revenue in Advertising Services Business (2013-2018) 
12.7.5 Focus Media Group Recent Development 
12.8 Guangdong Advertising Co., Ltd. 
12.8.1 Guangdong Advertising Co., Ltd. Company Details 
12.8.2 Company Description and Business Overview 
12.8.3 Advertising Services Introduction 
12.8.4 Guangdong Advertising Co., Ltd. Revenue in Advertising Services Business (2013-2018) 
12.8.5 Guangdong Advertising Co., Ltd. Recent Development 
12.9 Bluefocus Communication Group Co., Ltd. 
12.9.1 Bluefocus Communication Group Co., Ltd. Company Details 
12.9.2 Company Description and Business Overview 
12.9.3 Advertising Services Introduction 
12.9.4 Bluefocus Communication Group Co., Ltd. Revenue in Advertising Services Business (2013-2018) 
12.9.5 Bluefocus Communication Group Co., Ltd. Recent Development 
12.10 SiMei Media 
12.10.1 SiMei Media Company Details 
12.10.2 Company Description and Business Overview 
12.10.3 Advertising Services Introduction 
12.10.4 SiMei Media Revenue in Advertising Services Business (2013-2018) 
12.10.5 SiMei Media Recent Development 
12.11 AVIC Culture Co.,Ltd. 
12.12 Yinlimedia 
12.13 Hunan TV and Broadcast Intermediary Co., Ltd. 
12.14 Guangdong Guangzhou Daily Media Co., Ltd. 
12.15 Beijing Bashi Media Co., Ltd. 
12.16 Dahe Group 
12.17 China Television Media 
12.18 Spearhead Integrated Marketing Communication Group 
12.19 Shanghai Xinhua Media Co., Ltd. 
12.20 Chengdu B-ray Media Co., Ltd.

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