Contextual Advertising Market Set for Rapid Growth, to Reach USD 412 billion With CAGR of more than 18.50% | Worldwide Leading Key player’s (Google, Media.Net, Facebook, Microsoft, Amazon.com, AOI, Yahoo, Twitter ) | Forecast till 2025

This report provides in depth study of “CONTEXTUAL ADVERTISING Market” using SWOT analysis i.e. Strength, Weakness, Opportunities and Threat to the organization. The CONTEXTUAL ADVERTISING Market report also provides an in-depth survey of key players in the market organization.

Global CONTEXTUAL ADVERTISING Market Overview:

As per the projections of the Market Analyst, The Global CONTEXTUAL ADVERTISING market was valued at USD 106 billion in 2017 and is expected to reach USD 412 billion by 2025 at a Compound Annual Growth Rate (CAGR) more than 18.50% over the forecast period 2018 - 2025.

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Contextual advertising is advertising on a website that is relevant to the page’s content. In traditional contextual advertising, automated systems display ads related to the content of your site based on keyword targeting. One of the more well-known examples of contextual advertising is Google AdSense. Google robots automatically serve ads that relevant to your users. For example, if you run a movie review blog, AdSense might serve contextual ads to buy movie tickets or sign up for a movie streaming service. The ads are selected from the inventory of advertisers who register through AdWords.

The major factors driving the growth of the market include increasing number of social media users, personalized marketing strategies, and growing trend of mobile advertisement.

The CONTEXTUAL ADVERTISING Market Segmented on the basis of Approach, Type, Deployment, Industry and Regions

On the Basis of Deployment segment , Market for mobile devices to grow at a high CAGR during the forecast period. And On the Basis of Type Segment , Activity-based advertising to lead the overall contextual advertising market

Regionally, North America holds the largest share of the contextual advertising market owing to the strong presence of key players offering advertising technologies in this region. North America is expected to hold the largest share of the global contextual advertising market in 2018, while the market in Asia pacific is expected to witness the highest growth during the forecast period. The high growth of the market in Region can be attributed to the presence of countries such as China, Japan, and India in this region. These countries have a large number of internet users, which, in turn, creates huge opportunities for advertisers.

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The market is segmented and projected on the basis of major key player’s:

Acquisitions and effective mergers are some of the strategies adopted by the key manufacturers. New product launches and continuous technological innovations are the key strategies adopted by the major players.

1 Google

2 Media.Net

3 Facebook

4 Microsoft

5 Amazon.com

6 AOI

7 Yahoo

8 Twitter

9 IAC

10 SAP and so on

Regions Segmentation:

1 North America Country (United States, Canada)

2 South America

3 Asia Country (China, Japan, India, Korea)

4 Europe Country (Germany, UK, France, Italy)

5 Rest of the world

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Deployment Segmentation:

1 Mobile Devices

2 Desktops

3 Digital Billboards

Industry Segmentation :

1 Consumer Goods, Retail, and Restaurants

2 IT & Telecom

3 Banking, Financial Services, and Insurance (BFSI)

4 Media & Entertainment

5 Travel, Transportation, and Automobiles

6 Healthcare

7 Academia & Government

Key Questions Answered in this Report:

1 What will the market size be in 2025?

2 What are the key factors driving the CONTEXTUAL ADVERTISING Market?

3 What are the challenges to market growth?

4 Who are the key players in CONTEXTUAL ADVERTISING Market?

5 What are the market opportunities and threats faced by the key players?

TABLE OF CONTENTS

1 Global Contextual Advertising Market Definition and Scope

2 Research Methodology

3 Executive Summary

4 Global Contextual Advertising Market Dynamics

5 Global Contextual Advertising Market, By Approach

6 Global Contextual Advertising Market, By Type

7 Global Contextual Advertising Market, By Deployment

8 Global Contextual Advertising Market, By Industry

9 Global Contextual Advertising Market, by Regional Analysis

10 Competitive Intelligence

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