A different take on influencer marketing

A different take on influencer marketing
Beatnik is only working with influencers in the world´s most remote corners
Press release 2018-08-29

Swedish fashion start-up Beatnik launched at the beginning of the summer, but has already established itself with 16 retailers globally, following a successful presentation at Europe´s largest fashion fair in Copenhagen.

Beatnik is re-inventing how influencer marketing is done by cooperating with eccentric individuals in remote and unknown locations, presenting not only the product, but also introducing the locations, thus creating a mix between travel and fashion magazine. Among the brands recent ambassadors is Mr Erbil – the Kurdish gentlemen club that rose to fame while challenging the preconceptions about war-torn Iraq, and that have been covered by Vogue, GQ and BBC.

“Passionate travellers ourselves, we wanted to design a collection of sunglasses that were tailored for the needs of fashion sensitive adventurers and vagabonds. We also wanted to have glasses that would provide us with the protection we need on our journeys at a reasonable price”, says founders Erik Larsson and Alexander Ocieczek.

The result was a brand created for so called contemporary vagabonds. The sunglasses are available in four designs and are made from natural acetate with individual hand-finish to ensure highest quality, as well as with polarized high-quality lenses.

For more press material:
https://www.dropbox.com/home/BEATNIK_PRESS%20KIT

To find out more, please visit our website and instagram:
www.iambeatnik.com
Beatniksunglasses

Beatnik is a Swedish Fashion Start-up aimed at disrupting the plano-sunglasses market. We are founded by a young team with long experience in fashion production and supply chain, and have dressed down the supply chain for sunglasses to its essentials. We have re-imagined what products that have to be offered by companies selling sunglasses, how the sunglasses are delivered from factory to end-user, and what sales channels to use. This has resulted in a product matching high-end brands in quality and design but at a considerably lower cost. We retain high margins and plan to grow aggressively through online sales globally with the use of a vagabond/travel based digital marketing, using colourful and interesting influencers from exotic locations that can tell a captivating story.

Tegelbacken 4, 111 52, Stockholm

This release was published on openPR.