Egg Yolk Oil Market SWOT Analysis & Key Business Strategies by Leading Industry Players (Kewpie Corporation , Natural Sourcing , Bizen Chemical , Jiangxi Global Natural Spice , Vav Life Sciences Private Limited , Ecovatec Solutions , Go Natural Pakistan)

Egg yolk oil, considered as an essential oil, is a widely used product in aromatherapy owing to its anti-ageing and anti-oxidant properties. Aromatherapy and spa industry have witnessed substantial growth with increasing customer preference for skin care and growing popularity of essential oils, which has substantially impacted the growth of the egg yolk oil market. Additionally, egg yolk oil market continues to witness high demand with growing use in nutraceuticals applications to treat indigestion and support immune system functioning.

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A new insight based research report by Fact.MR reveals that the market for egg yolk oil is projected to expand at a value CAGR of 5.9% during the period of assessment, 2018-2028.

Effective Hair Care Now Possible

Hair loss is one of the major growing concerns that has left no region untouched. Hair loss leading to baldness is becoming a growing concern among men which has resulted in increased preference towards hair loss treatments. According to American Hair Loss Association, in men, MPB (Male Pattern Baldness) accounts for over 95 percent of hair loss. Moreover, high cost associated with scientific hair loss treatments has shifted focus of people towards using natural hair care treatment, such as application of egg yolk oil to improve scalp health.

Demand for egg yolk oil in treating hair loss continues to increase with growing prevalence of hair fall worldwide. Egg yolk oil is easily absorbed in the epidermis due to its cholesterol content facilitating efficient hair care. By maintaining and stabilizing complex intercellular skin matrix, egg yolk oil allows epidermis to undergo natural rejuvenation and repair. Cholesterol being an active emollient moisturizes dry strands of hair, consequently strengthening them by plummeting frizz ultimately providing smoothness and shine.

While hair care has remained a significant draw for producers, persistent demand from skin care, nail care, lip care and other dermatology applications has also generated unremitting opportunities for egg yolk oil producers.

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Changing Preference Towards Synthetic Ingredients

According to American Chemical Society, with growing conservation awareness since the last decade, customer preference for natural products over synthetic ingredients has increased. This change in preference has driven significant growth in natural products sector including personal care, cosmetics and hair care to name a few. In addition, negative publicity of synthetic ingredients has further impacted the perception of consumers towards quality of skin care products and their side effects. Growing customer inclination towards natural ingredients over synthetic ones is expected to influence adoption of egg yolk oil.

Use of egg yolk oil has also been observed in infant nutrition, and pharmaceuticals which has significantly propelled the market’s growth. Emerging economies in Asia Pacific have witnessed increased adoption of egg yolk oil given the increasing proliferation of personal care products such as sunscreens. Also, innovations in egg yolk oil has led to its growing use in supplements. Mixture of egg yolk oil and fermented garlic powder is available in odorless capsule form that facilitates enhanced boost in energy, fat burning and muscle gain. In addition, the growing popularity and ubiquity of e-commerce as a prominent sales channel can assist egg yolk oil producers to tap customers even in remote areas worldwide.

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