E-Coat Market Outlook, and Opportunity Analysis, 2018–2025

Electrocoating or E-coating is a process in which a metal is submerged in a water-based solution containing a paint emulsion, following which an electric voltage is applied to the metal enabling the paint emulsion to abridge on top of the part. The metal part can be painted both inside and out, wherever the liquid is able to reach a metal surface. As areas of high voltage build a coating, they take the form of insulators, thus allowing the lower voltage areas to build up. The interior of the metal part is then coated as the exterior part is completely insulated by the coating. Following the painting of the tank, a rinse tank eradicates the residual emulsion from the metal part and recycles it back to the paint tank by the process of ultrafiltration. Additionally, the E-Coat is cured by heating process while the curing time and temperature is finalized by the epoxy, acrylic, etc.

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The primary advantage of the E-coating is the ease of recuperating the E-coat that gets carried by the parts to the rinse tank of E-Coating. The E-coat rinse is regularly filtered through an ultrafiltration unit which splits the E-coat emulsion from the carrier solution and then sends it to the E-coat tank.

Rising application in the automotive industry to fuel growth of E-coat market
With constantly evolving automotive industry, the demand for various aesthetic properties in the vehicles has been witnessing a subsequent increase. Cathodic acrylic e-coating is increasingly used across various vehicle segments of the automotive industry to provide resistance from corrosion and various other benefits. Cathodic acrylic e-coating provides higher salt spray, humidity resistance along with the cyclic corrosion resistance. Additionally, it also aids in the development of vehicles where light colors are required. Cathodic acrylic e-coat is available in a wide range of glosses and colors to escalate exterior durability and retention of gloss and color.

E-Coat Market Outlook – Superior performance and better properties coupled with increasing technological developments is propelling growth of the market
Growth in housing and construction sector along with rising trends of remodeling in various North American and Western European countries act as the main market drivers of e-coat market. Consequently, recuperation of the construction of housing units also back the amplifying demand for e-coat in the residential buildings, commercial apartments and educational institutions that further augments the demand for architectural along with the decorative coatings. Additionally, growing demand for various household appliances such as washers, dryers and refrigerators on the back of urbanization and rising dispensable income serve as the ancillary drivers of the e-coat market.

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Geographically, Asia-Pacific and North America are the key regions in the E-Coat market. Growing demand from the automotive industry and rapid infrastructural development coupled with increasing technological developments is the key revenue contributor in these regions. Further, worldwide development in automobile production coupled with the rising trend of dual tone colors in vehicles is supporting growth of the market. Leading companies in the global e-coat market include PPG Industries, Inc., Akzo Nobel N.V, NIPSEA Group, BASF SE, Axalta Coating Systems, Chugoku Marine Paints Ltd, The Valspar Corporation, and The Sherwin-Williams Company.

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