Cloud Computing in Asia-Pacific: Telcos’ Portfolios and Go-to-Market Strategies

"Cloud Computing in Asia-Pacific: Telcos’ Portfolios and Go-to-Market Strategies", a new Telecom Insider Report by GlobalData, provides an executive-level overview of the cloud computing market in Asia Pacific. It delivers deep qualitative insight into the cloud market in the region, analyzing key trends on telcos' cloud offers, business models to foster their position in the cloud space and case studies.

Within the enterprise segment, telcos are keenly aware of the slowing growth of conventional voice and data services. They know that they need to diversify their sources of revenue. Many telcos end up honing in on data center and cloud services as potential growth areas, chief among them the IaaS market.

Key Players:
Microsoft
Amazon Web Services
IBM
Alibaba
Google
Huawei
Korea Telecom
Airtel
Singtel
Optus
Telstra
NTT Communications
Vodafone Global Enterprise
Tata Communications
Chunghwa Telecom
KDDI
Salesforce
Dimension Data
British Telecom
Deutsche Telekom
AT&T
Verizon
AIS
Softbank
Vmware
Oracle
Cisco
NTT Data
Blue Jeans
McAfee

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Scope:
- Telcos in Asia Pacific have focused on reselling SaaS for the workplace and in the IaaS segment to compete in the enterprise cloud computing market, supported by their existing data center infrastructure and partnerships with network vendors.
- The increasing competitive dominance of Microsoft, Amazon Web Services (AWS) and IBM in the cloud computing market in Asia Pacific has driven telcos to expand their cloud portfolios beyond the traditional SaaS, IaaS, and PaaS areas.
- The hybrid multi-cloud IT model will be the way forward for most enterprises in Asia Pacifc. Pan-regional telcos have recently extended into hybrid cloud.

Reasons to buy:
- This Insider Report provides a comprehensive examination of the cloud computing business models from telcos in the Asia Pacific market to help executives fully understand market dynamics, determine efficient strategies, formulate effective product development plans and optimize resource allocation and return on investments.
- Three case studies illustrate the findings of the report, providing insight into particular situations in the cloud computing market; this will help the reader understand both the challenges confronted in the real world and the strategies employed to overcome those challenges.
- The report discusses concrete opportunities in the cloud computing market, providing a number of actionable recommendations for telecom operators.
- With more than ten charts and tables, the report is designed for an executive-level audience, to help to understand the cloud computing market, analyzing key trends on telcos' cloud offers, business models to foster their position in the cloud space and case studies.

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It provides in-depth analysis of the following -
- Section 1: Taxonomy and market context; a look at the cloud computing definition and an adoption framework. This section details the cloud computing market context in Asia Pacific, the cloud portfolio of select telcos in the region.
- Section 2: Telcos' go-to-market approaches on cloud service; an analysis on telcos' business models and go-to-market approaches to grow in the cloud computing space.
- Section 3: Case studies; three case studies of Asia Pacific telcos in the cloud computing market are presented in this section, showcasing their growth strategy.
- Section 4: Key findings and recommendations; the Insider concludes with a number of key findings and a set of recommendations for telecom operators.

Table of contents:
List of exhibits 4
Executive summary 5
Section 1: Taxonomy and Market Context 6
Enterprise cloud computing services definition 7
Cloud services market context and portfolio 8
Section 2: Telcos’ Go-to-Market Approaches on Cloud Service 11
Telcos’ go-to-market strategies 12
Hybrid multi-cloud service provider approach 13
Strategic partnership with leading cloud players 14
Section 3: Case Studies 15
NTT Communications 16
Telstra 17
Section 4: Key Findings and Recommendations 18
Appendix 20
Companies mentioned 21
Acronyms and definitions 22
About the authors 23
Related research 24
Contact information 25

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