U.S. Thermal Underwear Market 2018-2023 | Global Key Player;Calvin Klein, Inc,Emporio Armani,Jockey International, Inc,Smartwool LLC

U.S. Thermal Underwear Market Information- by Gender (Men, Women and Kids), by Product Category (Top, Bottom and Sets) by Distribution channel (mass, departmental stores, specialty and others), by Retail Price Point (< $10, $10 ~ $50, $50 ~ $100) Thermal Underwear Forecast to 2022

Market Overview-

Thermal underwear is also called long underwear or long johns according to recent vocabulary which is better than ordinary underwear to keep warm, normal to thin, and lightweight underwear. Thermal wear come under the others category of the innerwear/undergarments which also include socks, leggings, sports & leisure wear, and nightwear. Other categories include men’s inners, women’s inners and kid’s inners. It is made from cotton or cotton-polyester-blend fabric with a box weave texture, flannel but primarily the union suit. However many new varieties are made from polyester including capilene fabric. Also, wool-blends or 100% wool such as merino or other high quality wool is used to make thermal underwear

Competitive Analysis-
• Calvin Klein, Inc
• Alfani
• Emporio Armani
• Hanes Brands, Inc.
• Jockey International, Inc
• L.L.Bean
• Smartwool LLC

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Market Forecast-
Thermal underwear market is accepting popularity owing to changing fashion trends and effectiveness in cold and extreme climatic conditions. To have a competitive edge in the market, manufacturers adopt new & innovative products that are appealing and receptive to customers. So, innovations in the product line is considered to be one of the important factor for the rising growth of thermal underwear in U.S. Moreover, U.S consumers majorly prefer branded fabric over non-branded products.

Thermal underwear have recently gained its popularity owing to changing fashion trends and effectiveness in cold and extreme climatic conditions. Product promotions play a very crucial role in attracting the consumers towards the product range. Product promotions through e-commerce have a very strong potential in increasing the consumers knowledge and increased sale of the product. E-commerce also acts as a strong distribution channel in today’s scenario. Celebrity endorsement has played a vital role in the increased sale of product as consumers tend to follow famous personalities which also lead to personal communication and eventually increased sale. Product promotion through popular celebrities results in strong product reorganization among the consumers leading to a positive impact on the sale.

Regional Analysis-

The U.S. thermal underwear market is segmented into west, Midwest, South, New England, Middle Atlantic, and Southwest. Among these Midwest region is anticipated to retain its dominance throughout the forecast period of 2017-2022. The region is projected to reach USD 361.6 million by the end of 2022 and also the region is projected to expand at a growth rate of 8.38% during the forecast period. However, west region is also projected to grow at a CAGR of 7.50% during the review period of 2017-2022. This is attributed by the cold temperature in the western region coupled with the increasing disposable income of the consumers.

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Key Findings-
• Midwest is anticipated to retain its dominance throughout the forecast period of 2017-2022 and registering 8.38% of CAGR. Also, west region is accounting for approximately one fourth of the market proportion of U.S. thermal underwear market and the region is estimated to reach USD 269.6 million by the end of 2022.
• Key players are investing hugely on R & D and have started the bulk manufacture of light weight thermal wear providing effective insulation and comfort to the body.

By Downstream Analysis-
Among the product category, tops will dominate the thermal underwear market and is projected to reach USD 491.7 million at a CAGR of 5.85% by 2022 in terms of value in U.S. However, sets is estimated to grow at a fast pace as compare to the other segment owing to the new launches of various new products. Also, manufacturers are also emphasizing in the customization of both tops & set which will accelerate the overall sales of set in the near future. Among gender, men will dominate the market and is projected to reach USD 467.3 million at a CAGR of 6.12% by 2022 in terms of value in U.S. However, kids segment is estimated to witness highest CAGR of 7.77% during the forecast period of 2017-2022 and the segment is projected to reach to USD 247.3 million by the end of 2022.

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Intended Audience
• Thermal Underwear manufacturers
• Raw material suppliers
• End users
• Retailers and wholesalers
• E-commerce companies
• Traders, importers and exporters

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