Press release
Set-top Box Market : Structure and Overview of Key Market Forces Propelling Market
Most of the key players are also investing heavily in research and development to implement modern semiconductor technologies and software. Collaborations and alliances are also occurring at a rapid rate between paid TV operators and set-top box manufacturers.
Global Broadcast Digitization to Benefit Set-top Box Manufacturers
“Set-top boxes are already known for providing more channels as well as HD channels over conventional cable TV service providers,” states a TMR analyst. “These advantages area already creating a major set of advantages for set-top box makers. More concepts and innovations are in the works to try and further improve the stand that set-top boxes can hold in the global media market today.”
One of the key drivers in this scenario for set-top box makers is the rapid rate at which TV viewing services are getting digitized. This is encouraging a large number of individuals to prefer set-top boxes over cable TV services.
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OTT Competition Intensifies as Internet Quality Improves Globally
“However, cable service providers are not the real threat to set-top box companies,” continues the TMR analyst. “At the moment, this market is pitted directly against over-the-top services available for the PC and mobile devices. Another serious competitor is the rapidly increasing group of cable card providers.”
The online connectivity of users has been improving over the past few years, especially in emerging economies, to a level where users can watch almost whatever they want over the internet. This is seriously hampering the scope of growth for set-top box companies.
The best way for the latter to compete with OTT services is the proliferation of IPTV and hybrid set-top boxes.
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