Europe raw milk vending machines market-The Increasing Consumption Of Milk Due To Growing Awareness About Its Health Benefits

Three companies collectively rake in a sizeable portion of revenues in the Europe raw milk vending machines market, limiting the scope for new entrants to thrive, reports Transparency Market Research in a new study. The three leaders, DF Italia S.R.L, Brunimat GmbH, and ProMeteA S.R.L, held 86.6% of the market in 2015.

However, both large and small players are now focusing on strengthening their dealer network and adding value to their product portfolios to attract a wider consumer base. Improving the sanitation of these vending machines and enhancing their ergonomic features along with making a few customizations to cater to changing consumer demand will help these companies win bigger market shares, says TMR.


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Increasing Milk Consumption and Plummeting Prices to Have Positive Impact on Sales

The positive impact on the rise of the raw milk vending machines market is being created by the plummeting milk prices and the soaring milk production. “The total milk production in Europe approximated 216 mn tons in 2013,” says a TMR analyst. The decline in the average price of milk and rising production levels have created an unprofitable situation for milk farmers. This will consequently lead them to explore alternative revenue methods. More farmers are thus investing in raw milk vending machines as they eliminate the need for middlemen by directly catering to the customers.

The raw milk vending machines market is also likely to be boosted by the increasing consumption of milk due to growing awareness about its health benefits. Furthermore, indirect consumption of milk through chocolates, cheese, butter, and ice-creams are also poised to add to the escalation of milk sale in the near future, thereby complementing the installations of raw milk vending machines.


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