Press release
Global In-Game Advertising Market Size, Status and Forecast 2018-2025
In-game advertising (IGA) refers to advertising in computer and video games. IGA differs from advergaming, which refers to a game specifically made to advertise a product. ... Due to the custom programming required, dynamic advertising is usually presented in the background; static advertisements can appear as either.
Increasing demand for social and mobile gaming is expected to drive the global in-game advertising market. In-game advertising allows advertisements to be integrated into desktop and mobile games through commercials, cut-scenes, billboards, and background displays. Additionally, these advertisements are non-interrupting and facilitate seamless experience to players. In-game advertisements are anticipated to cause greater audio-visual impact causing favorable and long-lasting product impressions on viewers.
Various benefits such as reduced advertising expenses, increased reach and return on investments, rapid integration, and easy configuration of advertisements in social gaming are anticipated to drive the in-game advertising market. Further, implementation of various payment schemes for gaming reduces frauds, which may propel market demand over the forecast period. Increasing availability of free mobile games utilizing in-game advertising to generate revenues is anticipated to propel market growth. This service may also generate added revenues for game developers, which is further expected to fuel market growth. In-game advertisements integrated in mobile games also enable location and tracking features, which may be utilized to provide location specific advertisements to consumers resulting in greater consumer impact.
In 2017, the global In-Game Advertising market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2018-2025.
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The key players covered in this study
Motive Interative
RapidFire
Double Fusion
Engage Advertising
Giftgaming
Electronic Arts
Google Adscape Media
Media Spike
Playwire Media
Market segment by Type, the product can be split into
Dynamic In-Game Advertising (aka DIGA)
Static In-Game Advertising
Advergames
Market segment by Application, split into
Mobile phone
PC
Others
Market segment by Regions/Countries, this report covers
United States
Europe
China
Japan
Southeast Asia
India
Central & South America
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