Press release
Digital Out of Home Market Growth and Trends By Key Players: NEC Display Solutions, Christie Digital Systems USA, Scala, Broadsign International LLC, Aoto Electronics, Mvix, Deepsky Corporation, Daktronics, Clear Channel Outdoor Holdings
Digital Out of Home Market
(DOOH) Digital Out of Home Market set to witness growth over the forecast timespan owing to enhanced technological revolutions in display technologies. Interactive and intuitive nature of touch screen displays is improving the customer buying experience and reducing the time consumption. Technologically advanced displays also provide improved viewing experience, thereby increasing the customer engagement. Digital out of home displays grabbing more attention than traditional printed media, is a major factor propelling the digital out of home market growth.
Growing utilization of commercial displays in the advertising sector is projected to fuel the digital out of home market growth. The growth can be accredited to the availability of relatively low cost of digital displays. Increasing adoption of VR and AR, cloud-based platform coupled with the growing demand for IoT is anticipated to provide significant opportunities to the industry. Furthermore, the integration of DOOH with VR and AR is helping companies to enhance the interactivity and reach of their campaigns. Advantages such as flexibility, connectivity and enhanced content management offered by cloud-based platforms is providing impetus to the industry demand.
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Top Key Players: -
Key players in the digital out of home market include NEC Display Solutions Ltd, Christie Digital Systems USA Inc., Scala, Broadsign International LLC, Aoto Electronics Co. Ltd, Mvix Inc., Deepsky Corporation Ltd., Daktronics, Clear Channel Outdoor Holdings Inc and Lamar Advertising Company. The industry is currently witnessing intensive competition due to the presence of large number of players.
Market share calculation in this report is not done based on companies covered in it. The calculation of digital out of home market share is done based on a regional approach and countries covered. On request, additional companies can be covered as well as regional data for particular country / countries can be provided.
Regional Segmentation: -
North America holds the largest share in the digital out of home market due to its highly stable economy and fast adoption of latest advanced technologies. Rising demand for efficiency and accuracy in the retail domain coupled with the changing lifestyle of individuals in urban areas is driving the regional demand.
Moreover, Asia Pacific is anticipated to witness the fastest growth in the digital out of home market over the forecast timespan. It can be attributed to its increased adoption in the financial services & insurance, banking, transport, entertainment, and retail sectors.
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Based on application, the digital out of home market is classified into indoor and outdoor. The indoor segment is projected to witness growth over the forecast timespan. With rising consumer demand for enhanced displays and viewing experience in areas such as healthcare, hospitality and retail, a sharp increase in the demand for these displays in indoor environments is witnessed. The low ambient light in indoor environments and the increasing usage of media players and projectors further enhances the high resolution of these displays.
By vertical, the digital out of home market is segmented into commercial, infrastructural and institutional. The commercial vertical is anticipated to hold a major share in the digital out of home market owing to rapid infrastructure expansions and technological innovations in displays. Interactive billboards and kiosks play a major role in the healthcare, hospitality and retail sectors where high priority is given to customer engagement. Moreover, surge in utilization of DOOH for displaying visually appealing content focused on marketing to specific audiences, is a major factor driving the digital out of home market growth.
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About Global Market Insights
Global Market Insights, Inc., headquartered in Delaware, U.S., is a global market research and consulting service provider; offering syndicated and custom research reports along with growth consulting services. Our business intelligence and industry research reports offer clients with penetrative insights and actionable market data specially designed and presented to aid strategic decision making. These exhaustive reports are designed via a proprietary research methodology and are available for key industries such as chemicals, advanced materials, technology, renewable energy and biotechnology.
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