Press release
Whitening Products Market By Key Players: Gamble, Beiersdorf AG, Clarins SA, Jolen.Inc, Emami Ltd, Shiseido Company Limited, CavinKare Pvt. Ltd
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Whitening Products Market size grown substantially at a healthy rate. The industry is not only limited to women, men are equally responsible for the growth of the market. Personal grooming is gaining popularity. Not only skin teeth whitening has also become a major market. The driver which are driving this market is the popularity of whitening products in both the genders. Men are not ashamed of be called as Metrosexual. There is a change in the consumer habits in last few years and companies are emphasizing on social media to lure consumers. The other drivers are growing preference for natural skin lighting products, desire for fairer skin tone. Increase in demand for cosmetic dentistry.
With high popularity the industry also faces some challenges. The side effects of these products are the major reason which has affected the market. The over use of mercury and hydroquinone can lead to severe side effect on skin and carbamide paraoxide for teeth whitening. According to WHO, excessive use of Whitening Products can lead to skin and liver cancer. The companies are catering the customers, but with lot of risk.
The whitening products market is being segmented as organic, natural and conventional. The sales channel includes retailers, wholesalers and online purchase. The products reach to the end consumers through hypermarket, supermarket. Face cream and Body lotion are two different segment in Whitening Products Market. Face Stream includes skin brightening, anti-aging, sun protection.
Whitening products market has faced strict regulations. Ghana, one of the three African countries has protested against the Whitening Products. Whereas it is already banned in Japan, Australia and European Union.
Asia Pacific led by India, japan and china is the fastest growing Whitening Products Market. India’s obsession towards fair skin has escalated this market. Japan is the largest market worldwide for Whitening Products. Women in japan spent more on Whitening Products than any other country. In Asia pacific fair skin is associated with beauty.
Middle East is also witnessing huge demand for Whitening Products Market due to traditional association of fair tones as beauty enhancement. The rise in the standard of living, economic growth, and increase in the per capita income are the factors which are driving demand in the Middle East.
United Kingdom is another region which is witnessing growth in Whitening Products Market due to expansion of ethnic communities has accelerated the market.
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Top key players:
Key players in Whitening Products Market are HUL, Procter and Gamble, Beiersdorf AG, Clarins SA, Jolen.Inc, Emami Ltd, Shiseido Company Limited, CavinKare Pvt. Ltd. These are the companies which are holding the major share in Whitening Products Market.
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Global Market Insights, Inc., headquartered in Delaware, U.S., is a global market research and consulting service provider; offering syndicated and custom research reports along with growth consulting services. Our business intelligence and industry research reports offer clients with penetrative insights and actionable market data specially designed and presented to aid strategic decision making. These exhaustive reports are designed via a proprietary research methodology and are available for key industries such as chemicals, advanced materials, technology, renewable energy and biotechnology.
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