Global Greeting Cards Industry Research Report, Growth Trends and Competitive Analysis 2018-2025

This report studies the Greeting Cards market size (value and volume) by players, regions, product types and end industries, history data 2013-2017 and forecast data 2018-2025; This report also studies the global market competition landscape, market drivers and trends, opportunities and challenges, risks and entry barriers, sales channels, distributors and Porter's Five Forces Analysis.

Greeting cards are pieces of paper or cardboard upon which photos, drawings, and a verse of cheer, greeting, celebration, condolence, etc. have been printed or engraved. Greeting cards are decorated with a variety of images and include messages to appeal to diverse audiences, sentiment, and occasion to be remembered. Greeting cards are low cost impulse purchase products that are being purchased on a daily basis. Around the world, greeting cards are used to celebrate everything from birthdays to Valentine’s Day. Greeting cards keep people personally connected.

The USA will lead the global market for Greeting Cards during the forecast period. This region accounts for the largest global market share and is followed by the UK. There is an ingrained culture of sending greeting cards in the UK, with estimates suggesting an average of approximately 24 cards sent per person each year, of which on average 17 are single greeting cards. Card purchasing is occasion-driven, focused around key events (e.g. birthdays, anniversaries and seasons such as Christmas). A person’s age and stage of life are major drivers of their propensity to purchase greeting cards, with purchasing levels significantly higher in older consumers and those with families. The evidence suggests that card purchasing behavior is broadly stable across generations but with an increase in the number of cards purchased by 18 to 34 year olds. This, when combined with both a growing and ageing UK population, is an encouraging indication of the ongoing sustainability of the card market in the UK and is something we will continue to monitor. However, considering the changes in the exchange rate of the British pound and the US dollar, the UK market experienced a slight decline in 2017.

Of the major players of the Greeting Cards market, Hallmark Cards maintained its first place in the ranking in 2017. Hallmark Cards accounted for 29.247% of the Global Greeting Cards market share in 2017. Other players accounted for 22.368%, 5.144% including American Greetings and Card Factory.

Geographically, this report is segmented into several key regions, with sales, revenue, market share and growth Rate of Greeting Cards in these regions, from 2013 to 2025, covering

    North America (United States, Canada and Mexico)

    Europe (Germany, UK, France, Italy, Russia and Turkey etc.)

    Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)

    South America (Brazil etc.)

    Middle East and Africa (Egypt and GCC Countries)

The various contributors involved in the value chain of the product include manufacturers, suppliers, distributors, intermediaries, and customers. The key manufacturers in this market include

    Hallmark Cards

    American Greetings

    Card Factory

    Schurman Retail Group

    CSS Industries Inc.

    Avanti Press

    Simon Elvin

    Myron Manufacturing Corp.

    Moo

    Herbert Walkers Ltd

By the product type, the market is primarily split into

    Seasonal Greeting Cards

    Every Day Greeting Cards

By the end users/application, this report covers the following segments

    Business Cards

    Personal Cards

The study objectives of this report are:

    To study and analyze the global Greeting Cards market size (value & volume) by company, key regions/countries, products and application, history data from 2013 to 2017, and forecast to 2025.

    To understand the structure of Greeting Cards market by identifying its various subsegments.

    To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).

    Focuses on the key global Greeting Cards manufacturers, to define, describe and analyze the sales volume, value, market share, market competition landscape, SWOT analysis and development plans in next few years.

    To analyze the Greeting Cards with respect to individual growth trends, future prospects, and their contribution to the total market.

    To project the value and volume of Greeting Cards submarkets, with respect to key regions (along with their respective key countries).

    To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.

    To strategically profile the key players and comprehensively analyze their growth strategies.

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QY Research established in 2007, focus on custom research, management consulting, IPO consulting, industry chain research, data base and seminar services. The company owned a large basic data base (such as National Bureau of statistics database, Customs import and export database, Industry Association Database etc), expert’s resources (included energy automotive chemical medical ICT consumer goods etc.

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