E-Book Market - Recent Expansion of Distribution Platforms and Channels Drives Demands

An electronic book or e-book is a book in digital form and consist of both text and images. These books are readable on the electronic devices such as computer, mobile phone and tablets. Thus, the rising adoption of these smart devices is the major factor driving the global demand for e-books.

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Moreover, the emerging trend of collecting information online for research or educational purpose is adding to the growth of e-books market. The fragility of books to wear and tear and need of adequate care, combined with high cost is further negating the demand for books.

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The market finds tremendous growth potential in countries where customers can read in both English as well as their mother tongue. This directly has an impact on volume sales of e-books in a particular geography. However, it is important to consider regulatory framework for copyrights, which are important in e-books context. Thus, the potential threat of piracy is the major challenge for the growth of e-book market.

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The recent expansion of distribution platforms and channels, especially the e-retail, has brought publishing of e-books to an entirely new dimension. Globalization and digitization (internet) have made activities such as book launch an entirely global event, targeted towards global readers. As a result, the publishing groups now have widespread geographic reach.

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