Press release
Global Fitness Equipment Market Growth By Key Players: Brunswick Corporation, Johnson Health Tech, Technogym S.p.A, Torque Fitness, Amer Sports, Icon Health & Fitness, Nautilus
Market Overview: -Fitness Equipment Market set to reach USD 14 billion by 2024. Increasing consciousness and awareness about health & fitness amongst consumers globally will drive the fitness equipment market growth. Growing awareness about the benefits of the routine exercise for mind and body will propel the demand for this equipment. A major trend driving the fitness equipment market growth is the implementation of smart & wearable technology.
Smart fitness machines aid in boosting workouts by tracking and assessing the exercise speed and time. These devices & wearables consist of features that allow the usage through smartphone applications and enable users to make a personalized exercise program that tracks the daily workout sessions. For instance, in 2016, NordicTrack announced the launch of its C700 Treadmill model that integrated the iFit-enabled console and customizable cushioning with 20 built-in workout apps. The machine was designed specifically for power walking and occasional jogging.
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Top Key Players: -
Players operating in the fitness equipment market include Brunswick Corporation, Johnson Health Tech, Technogym S.p.A, Torque Fitness, Amer Sports, Icon Health & Fitness, Nautilus, Inc., True Fitness, Core Health and Fitness LLC, Matrix Fitness, Exigo, and Star Trac Health, and Fitness, Inc. Key players are adopting extensive marketing & business development and merger & acquisition strategies to sustain the industry.
Market share calculation in this report is not done based on companies covered in it. The calculation of fitness equipment market share is done based on a regional approach and countries covered. On request, additional companies can be covered as well as regional data for particular country / countries can be provided.
Regional Segmentations: -
The U.S. fitness equipment market accounted for the majority of the industry share owing to the increase in corporate wellness programs by various organizations. Government initiatives and grants for promoting health and fitness awareness in the country account for the industry growth.
These include physical & fitness education programs and provision of exercising machines at lower rates to schools and communities in the country. Furthermore, the rise in the consumer spending on health & fitness programs and home gym facilities drives the fitness equipment market growth.
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Partial Chapter of the Table of Content
Chapter 1 Methodology & Scope
1.1 Methodology
1.1.1 Initial data exploration
1.1.2 Statistical model and forecast
1.1.3 Industry insights and validation
1.1.4 Definition and forecast parameters
1.2 Data Sources
1.2.1 Secondary
1.2.2 Primary
Chapter 2 Executive Summary
2.1 Fitness equipment industry 3600 synopsis, 2012 – 2024
2.2 Business trends
2.3 Regional trends
2.4 Equipment trends
2.5 End-Use trends
Chapter 3 Fitness Equipment Industry Insights
3.1 Industry segmentation
3.2 Industry landscape, 2012- 2024
3.3 Industry ecosystem analysis
3.3.1 Distribution channel of fitness equipment manufacturers
3.3.1.1 Independent authorized dealers
3.3.1.2 Domestic & international distributor
3.3.1.3 E-commerce
3.3.1.4 Teleshopping
3.3.1.5 Direct Sales
3.3.2 Vendor Landscape
3.4 Regulatory landscape
3.4.1 Active Standard ASTM F2276
3.4.2 FDA Regulation of Health and Fitness Equipment
3.4.3 European Directives and Standards
3.5 Technology & innovation landscape
3.5.1 Wearable and Smart Technology
3.5.2 Digital Connectivity
3.6 Industry impact forces
3.6.1 Growth drivers
3.6.1.1 Growing health and fitness consciousness in North America
3.6.1.2 Increasing corporate wellness programs and cross industry demand in North America
3.6.1.3 Government healthcare initiatives and increasing geriatric population in Europe
3.6.1.4 Increase in chronic diseases in Asia Pacific
3.6.1.5 Rise in disposable income in Asia Pacific
3.6.2 Industry pitfalls and challenges
3.6.2.1 High cost of the equipment
3.6.2.2 Growth of used fitness equipment market
3.7 Growth potential analysis
3.8 Porter’s analysis
3.9 Competitive landscape
3.10 PESTEL analysis
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The strength training equipment, such as weightlifting machines, squat racks, and power towers, has dominated the fitness equipment market. It is majorly deployed in health clubs and home gyms for bodybuilding purposes. Performing exercise by using the strength machines aids in improving body metabolism, brain functioning, and maintains the heart rate. Millennials, who focus on intense gym training, bodybuilders, and weightlifters are the major consumers of this equipment owing to its benefits in body and muscle toning. Major fitness training programs by police, defense, military, and other departments are incorporating these machines at high rates, driving the fitness equipment market growth.
Corporate offices are expected to witness high growth opportunities in the fitness equipment market owing to the health and wellness programs provided to the employees. Companies facilitate such programs for reducing medical expenditure and increasing customer retention. For instance, in February 2018, Apple announced its new wellness program for the employees at its headquarters. This includes independent medical practices, personal hygiene training, and effective healthcare provision to Apple employees.
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