Smartphone Security Market - The Growing Importance of Safety and Security Needs

Owing to technological advancements and increasing number of mobile internet subscribers, the Smartphone market observed spectacular growth after the recession of 2009. Use of social networking applications such as Twitter and Facebook is another factor that has influenced this growth. With increasing number of Smartphone users, issues regarding the security and safety provided by Smartphone’s are also increasing. Many Smartphone users are not satisfied with the security and safety provided by these models since they are frequently attacked by viruses and malwares. This has accelerated the growth of Smartphone security market in the last few years.

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The global market for Smartphone security is expected to show promising growth. Europe represents one of the largest regional markets with increasing number of mobile internet subscribers. North America is the second largest regional market followed by Asia-Pacific. Asia-Pacific represents the fastest growing regional market with rising disposable income levels along with increasing middle-class population. The growing importance of safety and security needs is a primary factor which will drive the growth of this market. Also, growing personal disposable income, rising number of internet subscribers and rapidly growing Smartphone market are other accelerating factors for this market.

Based on operating systems, the global market for Smartphone security is segmented into Blackberry, Symbian, iPhone, Windows, Android, and others. Based on end user types, the Smartphone security market is segmented into personal users and business users. Based on security features, this market is segmented into data encryption, anti-theft, anti-virus and others. Based on geography, this market is segmented into Europe, North America, Asia-Pacific, and Rest of the World. Some of the key vendors in this market include, Kaspersky Lab, Panda, Symantec, F-Secure, Trend Micro, McAfee, and ESET.

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This report is a complete study of current trends in the market, industry growth drivers, and restraints. It provides market projections for the coming years. It includes analysis of recent developments in technology, Porter’s five force model analysis and detailed profiles of top industry players. The report also includes a review of micro and macro factors essential for the existing market players and new entrants along with detailed value chain analysis.

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