Audience Analytics Market By Components (Solution, Services), By Application (Competitive Intelligence, Sales and Marketing Management, Customer Experience Management), By Industry Vertical (BFSI, Media and Entertainment, Travel and Hospitality) - Global

Global Audience Analytics Market was valued at USD 3.52 Billion in the year 2017. Global Audience Analytics market is further estimated to grow at a CAGR of 12.23% from 2018 to reach USD 7.06 Billion by the year 2023. North America region holds the highest market share in 2017 and Asia-Pacific market is considered as the fastest growing market in the forecasted period. At country level, developed markets like US holds the notable market share in 2017 and it is projected to grow at a gradual rate in the coming years.

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IBM Corporation (U.S), Oracle Corporation (U.S), Adobe (U.S), Alphabet, Inc. (Google) (U.S), Cxense (Norway), SAS Institute Inc. (U.S), NetBase Solutions, Inc. (U.S), Crimson Hexagon (U.S), Akamai Technologies (U.S), ComScore, Inc. (U.S) are some of the key players in the Global Audience Analytics market.

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Drivers:

• Rising need to develop the Audience Experience

Restraints:

• Complications in Analytical Workflows

Opportunities:

• Increasing adoption of Audience Analytics Technology by Small-Medium Enterprises

Challenges:

• Privacy concerns and Data Security

The global Audience Analytics Market has been segmented into component, application, industry vertical and region. Based on component, the solutions segment is projected to lead the market from 2018 to 2023. Based on vertical, BFSI segment of the Audience analytics market is expected to grow at the highest CAGR from 2018 to 2023.

Key Benefits for Stakeholders

• Audience analytics vendors, Telecom service providers
• System integrators, Cloud service providers
• Managed service providers, Training and consulting service providers

By Components

Solution
Services

• Professional Services
• Managed Services

By Application

• Competitive Intelligence
• Sales and Marketing Management
• Customer Experience Management

By Industry Vertical

• BFSI
• Media and Entertainment
• Travel and Hospitality
• Healthcare and Life Sciences
• Retail and Consumer Good
• Telecommunication and ITES
• Others

By Region

• North America
• Europe
• Asia-Pacific
• RoW

Key Market Players

• IBM Corporation
• Oracle Corporation
• Adobe
• Alphabet, Inc. (Google)
• Cxense
• SAS Institute Inc.
• NetBase Solutions, Inc.
• Crimson Hexagon
• Akamai Technologies
• ComScore, Inc.

(A brief overview of 10 companies is also provided in the report.)

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This release was published on openPR.