Global Marketing Technology Market 2018 - 2025 by segmentation based on product application and region

Marketing Technology Market

The 'Marketing Technology Market Forecast To 2025: How It Is Going To Impact On Asia Industry To Grow In Near Future' is a professional and in-depth study on the current state of the Marketing Technology industry with a focus on the Asia market.

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Marketing automation software is mainly used to streamline, schedule, segment, and track marketing campaigns. The software reduces the number of repetitive tasks associated with the conventional marketing processes and improves their overall efficiency.

It also provides features such as e-mail marketing, campaign creation and management, data collection and storage, and data analysis and reporting. The software connects different marketing channels such as social media, e-mail, and content marketing to collect and analyze data. It assists organizations to generate more revenue and a better ROI. It also helps store customer-specific data used in customer segmentation and targeting, categorize customers based on common interests and behaviors, develops appropriate marketing patterns, and integrates marketing channels to deliver better customer experience.

The current marketplace is expected to be driven by the heavy demand for personalized location-based services. The commercialization of personalized location-based services is on the rise. The combination of location-based data and existing personal data creates rich and contextualized user experiences. In addition, the increased use of beacons and growing availability of spatial data & analytical tools further propels the growth of this market.

Major Key Players in Marketing Technology Market are : Apple, Google, Microsoft, Qualcomm, Zebra Technologies, Bluvision, Estimote, InMarket Media, Proxama, ROXIMITY, Shopkick, Swirl Networks, Unacast, Foursquare Labs, Scanbuy.

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Based on Geography, the Asia Marketing Technology market is segmented into North America, Europe, Asia-Pacific, and Rest of the World (RoW). North America is further bifurcated into U.S., Canada, and Mexico whereas Europe consists of UK, Russia, Germany, France, Italy, and Rest of Europe. Asia-Pacific is segmented into Asia, China, Japan, South Korea, and Rest of Asia-Pacific while RoW is bifurcated into South America, Middle East, and Africa.

Most widely types downstream fields of Marketing Technology Market covered in this report are: Hardware, Software.
 
Most widely used downstream fields of Marketing Technology Market covered in this report are: Retail And E-Commerce, Healthcare, Infrastructural, Media And Entertainment, Sports And Events, Museums, Transporation And Logistics, Hospitality, Banking, Financial Services, And Insurance and Others.

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