Telecom Analytics Market Rising Trends and New Technologies Research Report Till 2025

Market Scenario:
Rapid growth of data within the telecom sector has facilitated an escalating demand for advanced analytics solution. This data driven analytics technology helps in delivering timely and accurate insights using data mining and predictive analytics. This technology is also termed as telecom analytics which aims in decreasing operational costs and maximizing profits by increasing sales, reducing fraud and improving risk management. Big data has been playing a significant role in gaining accurate insights. 

Changing trends in IT and telecom market coupled with increasing need for churn prevention majorly assists in driving the market growth. Additionally, adoption of advanced methodologies for revenue management significantly influences the market in a positive manner. However, growing security concern and lack of awareness about the technology among the telecom operators may slow down the market growth.

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Market Segmentation:
The global telecom analytics market is majorly segmented on the basis of: software applications, services and user. Based on the software application, market is bifurcated into: Network Analytics, Customer Analytics, Market Analytics, Price Analytics, and Service Analytics, while based on the services market is segmented into: consulting, implementation and support. Based on the user, market is segmented into: enterprises and telecom operators.

Regional Analysis:
Based on the geographical areas, market is majorly studied across: North America, Europe, Asia Pacific and LAMEA (Latin America, Middle East and Africa). Increasing demand for cloud technology has ultimately raised the need for business intelligence in telecom sectors. This factor has mainly contributed in influencing the market growth within North America. Rise in the number of smart phone users coupled with internet penetration mainly propels the growth in Asia Pacific region.

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Key Players:
Major Key players operating in the telecom analytics market are: Hewlett-Packard Co., Oracle Corp., IBM Corp., Amazon Web Services, Inc., Couchbase Inc., Teradata Corp., SAP AG, Microsoft Corporation, Wipro Limited, and EMC Corporation. In August 2015, Accenture launched five advance analytics applications for the telecommunications industry, equipping users with customized analytics insights that can empower them to make smarter, data-driven decisions.

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