Digital Intelligence Platform Market Growth, Demand and Technology Research 2018

Market Synopsis:
Digital intelligence platform refers to the understanding of the customer activities with respect to the web and mobile sites and mobile applications. It primarily focuses on the key words used to search a specific site and the links from which the traffic occurred. The data collected is then converted into the real time business insights. Digital intelligence comprises of six layers listed as: digital data inputs, business data inputs, data processing, data warehouse, analysis and action. Digital data inputs refer to the collection of data from all digital marketing platforms. Business data inputs convert the digital marketing data into the business specific format. Data processing primarily involves the functions such as collecting, integrating and managing the data with high efficiency. Data warehouse refers to storing of digital data for analysis and execution. Analytics and action consist of data mining and forecasting and making available to the applications.

Increased growth in number of mobile users owing to the popularity of mobile applications and increased usage of e-commerce and other online activities forms the major factor in propelling the market growth. Rapid advancement in the customer tracking technology resulting into the generation of key business insights is also the significant factor in the boosting the growth of digital intelligence market. Web analytics tools such as Google analytics, spring metrics and others also helps in the analyses of customer behaviour. Increased use of social media by the retail sector for brand promotions also have been playing significant role in the growth of digital intelligence market. However, lack of skillset and resources is the major factor restraining the market growth.

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Market Segmentation:
Digital intelligence market is bifurcated on the basis of following factors: By component, digital data source, organization size and vertical industry. Depending upon the component the market is segmented into: data management and analytics. On the basis of digital data source the market is divided into: company websites, social media, e-mail, web and others. Based on the organization size the market is classified into: small and medium based enterprise and large enterprise. Various business sectors have adopted the digital intelligence platform such as: Retail and Manufacturing, Banking and finance, healthcare and public sectors and others.

Regional Analysis:
Based on the geographical areas covered the market is analysed across: North America, Europe, Asia-Pacific and LAMEA. Advent in technologies and rapid adoption of digital intelligence platforms forms the major factor influencing the growth of North America, while expansion of retail and manufacturing sectors in the developing economies of China, Japan, India and others is driving the growth of Asia Pacific.

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Competitive Analysis:
The key vendors of digital intelligence platform market are: Adobe Systems , IBM , SAS Institute , Google , Evergage , Mixpanel , Optimizely , Webtrekk , New Relic , Localytics , Cxense. Among the following vendors SAS Institute stands as the market Leader in the data analytics according to the Gartner, a leading research firm in Information technology.

On January, 2018 SAS announced its collaboration with FedEx institute of technology with the aim of expanding the data analytics capabilities.

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