Descriptive Analytics Market Analysis, Strategic Assessment, Trend Outlook and Bussiness Opportunities 2018-2022

WiseGuyReports.Com Publish a New Market Research Report On –“ Descriptive Analytics Market Analysis, Strategic Assessment, Trend Outlook and Bussiness Opportunities 2018-2022”.

Over the past few years, there is a drastic increase in the volume of data due to increasing adoption of digital technology, big data, and advanced technologies in all the industries. The enterprises are aggressively moving towards adoption of analytics techniques to analyse structured and unstructured data and get the valuable insights to make better decisions. The descriptive analytics provides valuable information about the past business failure or success. These insights help the business to make better business plans and make success in the future business. The descriptive analytics tools are being widely adopted in all the industry sectors and are the primary elements in analytics tree.

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The increasing adoption of digital technologies, the need of analytics, increasing return on investments (ROI), and a huge amount of data creation have led the organizations to adopt descriptive analytics. The descriptive analytics market is expected to grow at a CAGR of 18.2% during the period 2016–2022.

The descriptive analytics market is analyzed based on verticals and regions. Verticals include BFSI, Retail & Consumer Goods, and Healthcare, Telecom and Energy & Utilities and others. Globally, BFSI and Retail verticals are set to be the major verticals and are contributing more than 42% of the market share in 2016 and Healthcare industry is set to be the emerging market in the next six to seven years. In addition, customer analytics and risk analytics are expected to outperform for analytics market growth in every industry sector followed by financial analytics and sales & marketing analytics.
Regions covered are North America, Latin America, Western Europe, Central Eastern Europe, Asia Pacific, and Latin America. North America is set to be the leading region for the descriptive analytics market growth followed by Western Europe. The increasing spending on advance technologies, digital technologies, Internet of Things (IoT) are few major drivers expected to support the descriptive analytics market.

The report also helps in getting complete picture (vertical market opportunity, regional market opportunity, challenges, current market trends, future market trends, evolution, technology road map, etc.) of the descriptive analytics.

The key players covered in the report are IBM, Oracle, Dell, Accenture, TCS, Infosys, SAP, Microsoft, etc.

The study covers and analyses the “Descriptive Analytics” market globally. Bringing out the complete key insights of the industry, the report aims to provide an opportunity for players to understand the latest trends, current market scenario, and technologies related to the market. In addition, helps the venture capitalist in understanding the companies better and take informed decisions.

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Table Of Contents – Major Key Points

1 Industry Outlook
1.1 Industry Overview
1.2 Industry Trends
1.3 Pest Analysis

2 Report Outline
2.1 Report Scope
2.2 Report Summary
2.3 Research Methodology
2.4 Report Assumptions

3 Market Snapshot
3.1 Total Addressable Market (TAM)
3.2 Segmented Addressable Market (SAM)
3.3 Related Markets

4 Market Outlook
4.1 Overview
4.2 Porter 5 (Five) Forces

5 Market Characteristics
5.1 Evolution
5.2 Analytics Value Chain
5.3 Market Segmentation
5.4 Market Dynamics
5.4.1 Drivers
5.4.1.1 Increasing Volume of Data
5.4.1.2 Ease of Data Consolidation
5.4.1.3 Better Decision-making
5.4.2 Restraints
5.4.2.1 Talent Skill Gap
5.4.2.2 IT Infrastructure
5.4.3 Opportunities
5.4.3.1 Demand for Analytics
5.4.3.2 Emerging Internet of Things (IoT)
5.4.3.3 Emerging Healthcare in Analytics Market
5.4.4 DRO – Impact Analysis

6 Descriptive Analytics in BFSI: Market Size and Analysis
6.1 Industry Overview
6.2 Drivers, Restraints and Opportunities Analysis
6.3 Market Size and Analysis
6.4 Analytics Types and Applications
6.4.1 Customer Analytics
6.4.1.1 Customer Profitability Analysis
6.4.1.2 Transactional Analysis
6.4.1.3 Customer Engagement
6.4.2 Risk Analytics
6.4.2.1 Risk Management (Assessment)
6.4.2.2 Fraud Detection and Management
6.4.2.3 Regulatory Compliance
6.4.3 Financial Analytics
6.4.3.1 Costing/Pricing Analytics
6.4.3.2 Budgeting and Planning
6.4.4 Sales and Marketing Analytics
6.4.4.1 Cross Channel Optimization
6.4.4.2 Marketing Campaigns
6.4.5 Workforce Analytics
6.4.5.1 Recruiting
6.4.5.2 Retention
6.4.5.3 Workforce Planning and Management
6.4.5.4 Workforce Transitions

7 Descriptive Analytics in Retail & Consumer Goods: Market Size and Analysis
7.1 Industry Overview
7.2 Drivers, Restraints and Opportunities Analysis
7.3 Market Size and Analysis
7.4 Analytics Types and Applications
7.4.1 Customer Analytics
7.4.1.1 Customer Engagement
7.4.2 Risk Analytics
7.4.2.1 Fraud Detection and Prevention
7.4.3 Financial Analytics
7.4.3.1 Pricing Optimization
7.4.3.2 Performance Management
7.4.4 Sales and Marketing Analytics
7.4.4.1 Merchandise Planning and Management
7.4.5 Integrated Forecasting
7.4.5.1 Product Portfolio Analysis
7.4.5.2 Marketing Mix
7.4.5.3 Multi-Channel Campaign
7.4.6 Supply Chain Analytics
7.4.6.1 Demand Forecasting and Price Optimizations
7.4.6.2 Product Flows Optimization
7.4.6.3 Inventory Planning and Replenishment Analysis
7.4.7 Workforce Analytics
7.4.7.1 Workforce Development and Management

8 Descriptive Analytics in Telecom: Market Size and Analysis
8.1 Industry Overview
8.2 Drivers, Restraints and Opportunities Analysis
8.3 Market Size and Analysis
8.4 Analytics Types and Applications
8.4.1 Customer Analytics
8.4.1.1 Customer Lifetime Value Analysis
8.4.1.2 Customer Churn Management
8.4.2 Risk Analytics
8.4.2.1 Risk Management
8.4.2.2 Fraud Detection
8.4.3 Financial Analytics
8.4.3.1 Pricing Analytics
8.4.3.2 Revenue Assurance
8.4.4 Sales & Marketing Analytics
8.4.4.1 Cross-selling and Up-selling
8.4.4.2 Campaign Management
8.4.5 Network Analytics
8.4.5.1 Network Control and Optimization
8.4.5.2 Network Management
8.4.6 Workforce Analytics

Continued……

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