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Global Online Advertisement Industry Research Report, Growth Trends and Competitive Analysis 2018-2025
Global Online Advertisement Industry Research Report, Growth Trends and Competitive Analysis 2018-2025
Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. Consumers view online advertising as an unwanted distraction with few benefits and have increasingly turned to ad blocking for a variety of reasons.
Online advertising market has emerged as a very strong marketing or promotional strategy. As mentioned, the reach is enormous, and it is now easier to reach the target audience. During the initial introductory phase, search was the only format which received very high traction, but with time, organizations moved toward more interactive advertising formats such as display ads, video, and now to mobile advertising. Mobile advertising is one of the fastest growing advertising mediums in this online advertising market and has promising future.
In 2017, the global Online Advertisement market size was 136800 million US$ and it is expected to reach 312100 million US$ by the end of 2025, with a CAGR of 10.9% between 2018 and 2025.
This report focuses on the global top players, covered
Amazon.Com, Inc.
Aol, Inc.
Baidu
IAC
Microsoft
Yahoo
Market segment by Regions/Countries, this report covers
North America
Europe
China
Rest of Asia Pacific
Central & South America
Middle East & Africa
Market segment by Type, the product can be split into
Search Engine Marketing
Display Advertising
Classified
Mobile
Digital Video
Lead Generation
Rich Media
Others
Market segment by Application, the market can be split into
Automotive
BFSI
CPG
Healthcare
Industrial
Media and Entertainment
Retail
Telecommunication and Information Technology-Enabled Services (ITES)
Transport and Tourism
Others
The study objectives of this report are:
To study and forecast the market size of Online Advertisement in global market.
To analyze the global key players, SWOT analysis, value and global market share for top players.
To define, describe and forecast the market by type, end use and region.
To analyze and compare the market status and forecast among global major regions.
To analyze the global key regions market potential and advantage, opportunity and challenge, restraints and risks.
To identify significant trends and factors driving or inhibiting the market growth.
To analyze the opportunities in the market for stakeholders by identifying the high growth segments.
To strategically analyze each submarket with respect to individual growth trend and their contribution to the market
To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.
To strategically profile the key players and comprehensively analyze their growth strategies.
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QY Research established in 2007, focus on custom research, management consulting, IPO consulting, industry chain research, data base and seminar services. The company owned a large basic data base (such as National Bureau of statistics database, Customs import and export database, Industry Association Database etc), expert’s resources (included energy automotive chemical medical ICT consumer goods etc.
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