Global Natural Sweeteners Market is expected to reach USD 2529.3 million by 2025 at a CAGR of 6.7%.

Natural sweeteners are healthy alternatives to artificial sweeteners, high fructose corn syrup, and refined sugars. Honey, stevia, maple syrup, coconut palm sugar, and molasses are some of natural sweeteners available in the market. Since they are natural, they are more likely to be harmless or with negligible side effects. Furthermore, sweeteners improve sweetness as well as the life of the food products by balancing bitterness and sourness of food items. Natural sweeteners are divided into two categories: sweeteners containing high calories and sweeteners with low calories.

Stevia is one of the famous low calories sweeteners, extracted from the leaves of a plant named as Stevia rebaudiana. For instance, in July 2018, FlavorHealth introduced Reb AMP and Reb MAZ natural flavors which improve taste challenges related with Reb A and Reb M stevia sweeteners.

The low-intensity natural sweeteners segment (stevia) is expected to drive the global market at a CAGR of 6.9% during the forecast period, 2018–2025. This is attributed to its various properties such as reducing high blood pressure and regulates the blood sugar of diabetic patients.

Geographically, Asia Pacific (APAC) is estimated to lead the global market at a CAGR of 7.0% during the assessment period. The demand for natural sweeteners is increasing in APAC owing to the rising consumer per capita income and growing population.

The global natural sweeteners market is expected to reach USD 2529.3 million by 2025 at a CAGR of 6.7%.

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Market Dynamics:
Growing concerns about increasing health problems such as obesity and diabetes associated with sugar taxes in various countries are likely to increase the demand for natural sweeteners. Moreover, the growing prevalence of chronic and lifestyle-related diseases such as diabetes and obesity is also propelling the market growth.

The rising demand for natural sweeteners as a sugar substitute in the personal and healthcare industries is giving a boost to the market growth. Additionally, rising demand for natural sweeteners by the consumers due to growing concerns about health and naturalness in food is likely to boost the market growth. New product development and improvement in technology to lower the manufacturing cost of natural sweeteners are expected to bring innovation in natural sweeteners and add fuel to market growth.

Intended Audience:
Personal & Healthcare Industries
Food Industries
Raw Material Suppliers
Pharmaceutical Industries
Potential Investors
Research and Development Institutes
Market Segmentation

The global natural sweeteners market is segmented into product type, application, end-users, and region.

Based on the product type, the market is segmented into high intensity and low intensity. High intensity is further segmented into xylitol, erythritol, others. Whereas, the low intensity is sub-segmented into stevia.

Based on the application, the market is segmented into bakery goods, confectionery and chewing gums, beverages, dairy products, and others.

Based on the end-user, the market is segmented into food & beverages, pharmaceuticals, and others.

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Regional analysis:
Geographically, the global natural sweeteners market is segmented into major four regions: North America, Europe, Asia Pacific (APAC), and Latin America and the Middle East & Africa (LAMEA).

APAC is likely to witness strong growth at a CAGR of 7.0% owing to the increasing population and industrial sectors in this region.

North America is expected to hold major share of the global market owing to the increasing health concern regarding various chronic diseases such as diabetes and obesity.

Europe is likely to witness a considerable growth during the forecast period 2018–2025 on account of the strong industrial base in this region.

LAMEA is expected to witness sluggish growth owing to the poor economic condition and lack of awareness, especially in African countries.

Players Covered:
Some of the key players in the global natural sweeteners market are Tate & Lyle (U.K), MacAndrews & Forbes (U.S.), Cargill (U.S.), Ajinomoto Co. (Japan), Symrise AG (Germany), Nestlé S.A. (Switzerland), Archer Daniels Midland Co. (U.S.), Wilmar International Ltd (Singapore), American Sugar Refining Inc. (U.S.), Associated British Foods PLC (U.K), and Ingredion Incorporated (U.S.)

Key Developments

Product Launch
In November 2017, Sweet Green Fields (SGF) a global stevia ingredient companies and Tate & Lyle a leading global provider of specialty food ingredients and solutions introduced Innovative Natural Stevia Sweetener at Food ingredients Europe (FiE) being held at Messe Frankfurt, Germany.

Partnership
In May 2018, Swiss food and nutrition giant Nestle had a partnership with technology firm Xiaomi to support health through technology and explore digital nutrition to tap the growing demand from the aging population in the country.

Joint Venture
In July 2018, Archer Daniels Midland Company and Cargill completed the agreement for soybean joint venture to provide soybean meal and oil for customers in Egypt.

Natural Sweeteners Market Segmentation

By Product Type:
High Intensity
Xylitol
Erythritol
Others
Low Intensity
Stevia

By Application:
Bakery Goods
Confectionery and Chewing Gums
Beverages
Dairy Products
Others

By End-Users:
Food and Beverages
Pharmaceuticals
Others

By Geography:
North America
U.S.
Canada
Mexico
Europe
Germany
France
U.K
Italy
Spain
Rest of Europe
Asia Pacific
Japan
India
China
South Korea
Australia
Rest of Asia Pacific
Latin America Middle East and Africa (LAMEA)
Brazil
South Africa
Saudi Arabia
Rest of the Middle East and Africa

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