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Sports and Fitness Clothing Market - The Growing Participation of People In Several Sports and Fitness Activities
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It has been thoroughly observed that consumers generally buy the products endorsed by their favorite sportsperson. Thus, vendors cash in the fan following of celebrities by signing them for the promotion of their products. For instance, Puma signed an agreement with Usain Bolt to promote their sportswear range. Such type of endorsements by celebrities are likely to bolster the growth of the global sports and fitness clothing market in the coming years.
The market intelligence report investigates into the conceivable growth prospects for the global sports and fitness clothing market and the sequential growth of the market during the course of the forecast period. It also exclusively provisions the mandatory data related to aspects such as the dynamics manipulating the progress in all possible reflective manner. Numerous pervasive and non-pervasive trends have also been stated in the report. An outlook of extensive nature keeping in mind the Porter’s five forces analysis has been provided to make the vendor landscape transparent to the reader. The report further points out several activities related to R&D, mergers, acquisitions, and crucial conglomerates and corroborations. The companies in attention have been examined on the basis of market shares, prime products, and key marketing strategies.
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The global sport and fitness clothing market comprises two segments namely fitness clothing and sports apparel. Each segments targets a different consumer base. The juncture between fitness wear, sports apparel, and leisurewear is slowly concealing the difference between active wear, casual wear, fitness clothing, and sportswear, thus changing the target audience as well. The market is expected to be extensively driven by the growing participation of people in several sports and fitness activities. Furthermore, the emergence and spread of new and indigenous sports across new regions is further expected to bode well for the growth of the market in the coming years.
The market is also anticipated to grow in a significant momentum due to the rise in adventure sports, growing geriatric population, and rising obese population as people shift their focus towards healthy living due to the aforesaid reasons. However, several factors such as shortage of labor and rise in the price of raw materials along with unparalleled growth in e-commerce altering consumers choices are likely to negatively impact the growth of the global sports and fitness clothing market.
Transparency Market Research (TMR) is a next-generation provider of syndicated research, customized research, and consulting services. TMR’s global and regional market intelligence coverage includes industries such as pharmaceutical, chemicals and materials, technology and media, food and beverages, and consumer goods, among others. Each TMR research report provides clients with a 360-degree view of the market with statistical forecasts, competitive landscape, detailed segmentation, key trends, and strategic recommendations
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