Global Loyalty Management Market 2018 Top Dominating Vendors are Oracle, SAP SE, IBM Corporation, AIMIA Inc., Comarch SA., Bond Brand Loyalty Inc., Brierley+Partners, Epsilon, ICF Inc.
Global Loyalty Management Market is expected to reach USD 7,650.48 million by 2025 and progressing at a significant CAGR in the forecast period 2018 to 2025. The new market report contains data for historic years 2016, the base year of calculation is 2017 and the forecast period is 2018 to 2025.
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The Global Loyalty Management Market highly concentrated to a few big players and rest to local players who cater to domestic markets only. Loyalty management market is dominated by Comarch SA accounting for a highest market share in 2017, followed by AIMIA Inc, ICF Inc. and Epsilon among others.
Some of the major players operating in this market are:-
Bond Brand Loyalty Inc.,
Kobie Marketing, Inc,
TIBCO Software Inc.
Founded in 1993 and headquartered in Kraków, Poland. Comarch Sa is a software and systems integrator company. The company is engaged in designing and delivering modern information. The Company runs its operations through four business segments namely IT, sports, medicine and investment. Loyalty management related products and services fall under IT segment. The IT segment markets IT systems & services and IT hardware. The company’s products and solution are widely applicable in telecommunications, finance, large enterprises, public administration, healthcare and others.
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Aimia Inc. was incorporated in 2008 and headquartered in Montreal, Canada. The company is involved in providing data-driven marketing and loyalty analytics worldwide. The company has three business segments namely Coalitions, ILS, and other businesses. Loyalty management related products and services are fall under coalitions. It also runs the aero plan program, coalition loyalty program in Canada. and non-platform based loyalty services business aero plan has 75 world class partners representing more than 150 brands in the financial, retail, and travel sectors.
Founded in 1969 and headquartered in Irving, Texas. Epsilon is one of the global marketing innovators. The Company is engaged in providing unique solutions in combination with analytics, rich data and technology. It also offers insights-strategy, marketing technology, creative services and media reach. Loyalty management related products and services are offered under marketing technology. It also provides unrivalled data intelligence and customer insights, world-class technology including loyalty, email & CRM platforms and data-driven creative, activation and execution.
Some of the major factors driving the market for global loyalty management market are increasing need of competitive differentiation to gain market presence, rising trend of loyalty programs and technological advancement in mobile technology and applications.
Stringent regulatory framework is hampering the growth of the market.
Comarch SA is going to dominate the global loyalty management market followed by AIMIA Inc., ICF Inc. and Epsilon.
The customer loyalty segment is dominating the global loyalty management market.
On-demand segment is expected to grow with the highest CAGR of 22.0% in the forecast period 2018 to 2025.
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