Global Digital Marketing Spending Market 2018-2025 By AT&T, P&G, Verizon, General Motors, American Express, Fiat Chrysler, Ford, Johnson & Johnson, JPMorgan Chase, L'Oréal, Nissan, Pfizer, Toyota, Unilever, Volkswagen

This report studies the global Digital Marketing Spending market size, industry status and forecast, competition landscape and growth opportunity. This research report categorizes the global Digital Marketing Spending market by companies, region, type and end-use industry.

Digital marketing is the most active and the fastest growing marketing technique. The growth can be attributed to global digitalization trend. Every minute, an estimated 650,000 search queries are raised on Google, more than 700 videos are hosted on YouTube, over 700,000 status updates and 500,000 comments are posted on Facebook, over 65,000 tweets are made worldwide, and approximately 180 million e-mails are sent. These figures emphasize the significance of digital media as a marketing tool.

Digital advertising is the fastest-growing segment of the global market for advertising spending. The increasing use of smartphones and the availability of cheap internet services are the two major factors propelling the growth prospects for this market. More than 30% of companies are planning to spend around 75% of their advertising budgets on digital marketing within the next five years.

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Much of the global digital marketing spending market’s growth can be attributed to the fact that these platforms are interactive for users. Since the customer engagement rate of these campaigns is relatively higher than other marketing strategies, they are rapidly being adopted by enterprises to increase their customer bases. The ability of strategically planned interactive campaigns to effectively engage clients will result in greater adoption of digital platforms during the forecast period.

In 2017, the global Digital Marketing Spending market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2018-2025.

This report focuses on the global top players, covered
• Comcast
• AT&T
• P&G
• Verizon
• General Motors
• American Express
• Fiat Chrysler
• Ford
• Johnson & Johnson
• JPMorgan Chase
• L'Oréal
• Nissan
• Pfizer
• Toyota
• Unilever
• Volkswagen
• Walt Disney

Market segment by Type, the product can be split into
• Search ads
• Display ads
• Social media
• Email marketing
• Others

Market segment by Application, split into
• Desktop
• Mobile

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The study objectives of this report are:
To study and forecast the market size of Digital Marketing Spending in global market.
To analyze the global key players, SWOT analysis, value and global market share for top players.
To define, describe and forecast the market by type, end use and region.
To analyze and compare the market status and forecast between China and major regions, namely, United States, Europe, China, Japan, Southeast Asia, India and Rest of World.
To analyze the global key regions market potential and advantage, opportunity and challenge, restraints and risks.
To identify significant trends and factors driving or inhibiting the market growth.
To analyze the opportunities in the market for stakeholders by identifying the high growth segments.
To strategically analyze each submarket with respect to individual growth trend and their contribution to the market
To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market
To strategically profile the key players and comprehensively analyze their growth strategies.

Key Points from TOC:
Chapter One: Industry Overview of Digital Marketing Spending
Chapter Two: Global Digital Marketing Spending Competition Analysis by Players
Chapter Three: Company (Top Players) Profiles
3.1 Comcast
3.1.1 Company Profile
3.1.2 Main Business/Business Overview
3.1.3 Products, Services and Solutions
3.1.4 Digital Marketing Spending Revenue (Million USD) (2013-2018)

3.2 AT&T
3.2.1 Company Profile
3.2.2 Main Business/Business Overview
3.2.3 Products, Services and Solutions
3.2.4 Digital Marketing Spending Revenue (Million USD) (2013-2018)

3.3 P&G
3.3.1 Company Profile
3.3.2 Main Business/Business Overview
3.3.3 Products, Services and Solutions
3.3.4 Digital Marketing Spending Revenue (Million USD) (2013-2018)

3.4 Verizon
3.4.1 Company Profile
3.4.2 Main Business/Business Overview
3.4.3 Products, Services and Solutions
3.4.4 Digital Marketing Spending Revenue (Million USD) (2013-2018)
Continued…

Chapter Four: Global Digital Marketing Spending Market Size by Type and Application (2013-2018)
Chapter Five: United States Digital Marketing Spending Development Status and Outlook
Chapter Six: Europe Digital Marketing Spending Development Status and Outlook
Chapter Seven: China Digital Marketing Spending Development Status and Outlook
Chapter Eight: Japan Digital Marketing Spending Development Status and Outlook
Chapter Nine: Southeast Asia Digital Marketing Spending Development Status and Outlook
Chapter Ten: India Digital Marketing Spending Development Status and Outlook
Chapter Eleven: Market Forecast by Regions, Type and Application (2018-2025)
Chapter Twelve: Digital Marketing Spending Market Dynamics
Chapter Thirteen: Market Effect Factors Analysis
Chapter Fourteen: Research Finding/Conclusion
Chapter Fifteen: Appendix

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