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Verify.Wiki Fought against WhatsApp Fake News and Prevented Two Disasters in Chennai

08-06-2018 08:47 AM CET | IT, New Media & Software

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Verify.Wiki Fought against WhatsApp Fake News and Prevented Two

6 August 2018 (New Jersey) - When Verify.Wiki LLC, a start-up that fights against False News by a methodology called as "reverse virality " by combining crowdsourcing with social networking, noticed the recent lynching cases in India due to Fake WhatsApp messages, it immediately sprang into action. The company picked Chennai as a pilot city to check if it could avert another tragedy.

The company observed two doubted Fake News circulating through WhatsApp on July 13th, 2018, one asking people to punish a school teacher in Perambur, Chennai for hitting and kicking little children, and another circulating a young female doctor's photo, claiming she was treating patients for free in Chennai. Both these posts went viral on WhatsApp and Facebook in Chennai.

An adviser and investor at Verify.Wiki who recently requested the company to help with the lethal False News crisis in India, Siva Nadarajah, says, "The team immediately kicked off the pilot. They first learnt that the video that became circulated was from a school in Egypt, recorded in 2014, not from Perambur, Chennai. The team also quickly exposed the other story about the doctor was also fake, circulated by a person who steals profile photos of young women from Facebook."

As soon as the stories were proven to be fake via crowdsourced research, Verify.Wiki said its "reverse virality" methodology ensured the propagation of the False News was stopped within hours. With reverse virality, the corrected version of the False News, was propagated back through the same path the story originated, via WhatsApp and Facebook, targeting those who might have consumed the False News.

Siva Nadarajah said, "We were able to stop both the False News stories within a few hours. We also noticed the propagation of those two false stories completely stopping within 24 hours."

Siva Nadarajah further added, "Imagine if Wikipedia and Facebook had a baby. You combine crowdsourcing with social networking. It's so effective when it comes to transparency and credibility in fighting False News. We stopped seven False News stories just within two weeks of our pilot in Chennai. Some are harmless and some are deadly. The good thing is anyone can anonymously submit a suspected False News and everyone can participate in the verification activities. It's a democratic process to fight against False News."

Facebook, the parent company of WhatsApp recently took full page newspaper advertisements to aware people of Fake News spreading via WhatsApp, after lynching incidents killed dozens of people across India.

Verify.Wiki uses the power of collaboration and crowd-sourcing to fight unverified content shared across WhatsApp, Facebook, Youtube and other online sources. Every contribution goes through a crowd-sourced verification process to ensure further accuracy and transparency. Users receive badges and industry certifications for contributing and verifying content.

Media Contact:
Siva Nadarajah,
Phone 1-973-997-1697
991 Us Highway 22 Ste #200
Bridgewater, New Jersey 08807-2957

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