Thermal Transfer Overprinting Significant Growth Foreseen by Market During 2018 - 2026

Thermal transfer overprinting is ideally used for printing products in flexible film packaging applications. The printing process produces a high resolution code onto the package that is easy to read and ensures no degradation of the esthetic quality of the packaging film artwork and design. Thermal transfer overprinting is a printing process that applies a code to a flexible film or label by using a thermal print head and thermal ribbon. Thermal transfer overprinting delivers high resolution images on flexible packaging films and labels, while minimizing downtime and costs associated with ribbon replenishment and production changeovers. Thermal transfer Overprinting machine provides benefits such as long ribbon lengths, fast print speeds, error prevention features, and simple operator interaction optimized to meet application needs.

Read Report Overview @
https://www.transparencymarketresearch.com/thermal-transfer-overprinting-market.html

Global Thermal Transfer Overprinting Market: Key Segment

In terms of printing, the thermal transfer overprinting market can be classified into data codes, batch codes, barcodes, and other graphics. The barcodes segment is expected to hold major share of the thermal transfer overprinting market in the near future. Thermal transfer barcode printing is extensively used in small, medium, and large businesses to label, and subsequently track the products to be shipped. Application of barcode printing in the retail sector increases efficiency, boosts employee productivity, widens profit margins by lowering costs, and helps deliver efficient customer service. In terms of application, the thermal transfer overprinting market can be divided into retail, transportation & logistics, manufacturing and industrial, healthcare and hospitality, government, and other applications. The retail segment accounted for major share of the thermal transfer overprinting market in 2017. Demand for thermal transfer overprinting is increasing in the retail sector owing to the rise in need for maintaining data by tracking inventory through barcodes and RFID tags. Thermal transfer overprinting is used to print these tags at significantly low costs. Increase in inclination of companies toward retailing and growth potential of the e-commerce business are further expected to fuel the thermal transfer overprinting market.

Global Thermal Transfer Overprinting Market: Drivers & Restraints

Adoption of automatic identification and data capture (AIDC) technologies for productivity improvement, rise in concerns about product safety and anti-counterfeiting, increase in usage of thermal transfer overprinters in on-demand printing applications, and growth of the e-commerce industry are the key drivers of the thermal transfer overprinting market. Emergence of IoT technology for printing applications will drive the thermal transfer overprinting market. Poor image quality of barcode labels and stringent printing regulations are factor hampering the thermal transfer overprinting market. Increase in usage of thermal transfer overprinters in the health care industry and rise in demand for thermal transfer barcode overprinting in the supply chain industry offer lucrative opportunities for the thermal transfer overprinting market. Heat settings of thermal transfer barcode overprinting is the major challenge to the thermal transfer overprinting market.

Request to view Sample Report:
https://www.transparencymarketresearch.com/sample/sample.php?flag=B&rep_id=47196

Global Thermal Transfer Overprinting Market: Regional Outlook

In terms of region, the thermal transfer overprinting market can be segregated into Europe, Latin America, Asia Pacific, North America, and Middle East & Africa. North America held key share of the thermal transfer overprinting market in 2017. Increase in usage of thermal transfer overprinting in retail applications such as smart packaging, inventory management, and warehousing; transportation; and logistics applications is boosting the thermal transfer overprinting market in North America. These applications require barcode labels and tags for tracking the data of a particular asset. Demand for barcode thermal transfer overprinters is increasing at a significant pace in North America.

Transparency Market Research (TMR) is a global market intelligence company providing business information reports and services. The company’s exclusive blend of quantitative forecasting and trend analysis provides forward-looking insight for thousands of decision makers. TMR’s experienced team of analysts, researchers, and consultants use proprietary data sources and various tools and techniques to gather and analyze information.

TMR’s data repository is continuously updated and revised by a team of research experts so that it always reflects the latest trends and information. With extensive research and analysis capabilities, Transparency Market Research employs rigorous primary and secondary research techniques to develop distinctive data sets and research material for business reports.

Transparency Market Research
State Tower,
90 State Street,
Suite 700,
Albany NY - 12207
United States
Tel: +1-518-618-1030
USA - Canada Toll Free: 866-552-3453
Email: sales@transparencymarketresearch.com
Website: http://www.transparencymarketresearch.com

This release was published on openPR.