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Test Automation Market Size, Share, Development, Growth and Demand Forecast, 2013-2023
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The global market is driven by factors such as increase in development of mobile applications in various sectors, faster time to market, digital transformation across industries, and rise in expenditure by industry leaders on automating business processes through test automation software solutions. However, a roadblock to the growth of global market include high time frames of testing process and massive initial investments to set up an appropriate testing environment. The recent rise in digital transformation across industries is one of the prime factors for the growth of test automation industry. Customers of the day, especially the millennials, want their business to be easy, fun, simple, and provide a rich user engaging experience. This is being achieved by complete digital transformation of business by enterprises, globally. Digital transformation has quite very few critical success factors ranging from complex integrations to business performance and reliability, and also bears a higher risk of failure if not implemented with a well-tested system. This has been escalating the demand for test automation from enterprises.
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Geographically, North America has been contributing highest revenue to the global market. In 2016, the region accounted for over 40% of the revenue share in overall market, and is also expected to continue with largest share, during the forecast period. With rise in maturity of QA and testing sector among enterprises in the region, Europe trails North America in the global revenue contribution. The market in Asia-Pacific is expected to register strong growth between 2017 and 2023. The high growth in the regional market is expected to be backed by rise in investment for test automation software development by regional players, growth in adoption of professional testing resources and tools, and external outsources test automation services.
Some of the prominent players operating in the global test automation industry are IBM Corporation, Capgemini S.A., Cognizant Technology Solutions Corp, Wipro Ltd., Infosys Ltd, Tata Consultancy Services, Hexaware Technologies, Hewlett-Packard Company, Zensar Technologies, Qasymphony, Inc., SmartBear Inc., and Tricentis GmbH.
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