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Oral Care/Oral Hygiene Market trends and dynamics, Drivers, Competitive landscape and Future Opportunities
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Oral hygiene involves keeping daily preventive care, including proper brushing, cleaning and flossing, which help in deterring problems before they develop. The most common types of oral care problems are dental carries, periodontal (gum) disease and gingivitis. In order to avoid such problems, several precautions are to be taken such as consumption of water after acidic foods, reduced consumption of aerated drinks, use of sugar free chewing gums, and others.
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The presence of several untapped emerging markets in oral care/oral hygiene industry, and also the increase in online purchase of oral care/oral hygiene products is creating opportunities for the market players. Due to emerging online buying trends, with additional discounts offered, people tend to shop in bulk for their oral products which help them in spending not much on these products.
Due to the increase in competition among market players in the oral care/oral hygiene market, the companies are focusing on development of new products globally to increase its product portfolio.
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In February 2016, Colgate-Palmolive (India) Limited, created a completely new segment namely "express tooth pain relief" with the launch of its innovative new product "Pain Out", which aims to reduce the pain caused in tooth due to several problems.
The major players operating in the global oral care/oral hygiene market are Colgate-Palmolive Company, Procter & Gamble Company, GlaxoSmithKline PLC, Johnson & Johnson Services Inc., Koninklijke Philips N.V., Kao Corporation, Sunstar Suisse S.A., Dr. Fresh, LLC, Lion Corporation and Church & Dwight Co. Inc.
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