Web Analytics Market Boosting At CAGR of +23.4 % By 2024 With Top Key Players Adobe, Google ,MicroStrategy, IBM, Teradata, Woopra

The market for analysis of audience is gaining traction worldwide owing to rising number of web users, increasing use of the platform, the high focus of companies on increasing need to effectively compete, as well as customer experience in the market. Furthermore, the adoption of audience analytics by enterprises is another factor driving the market growth.

The Web Analytics report intends to provide cutting-edge market intelligence and help decision makers take sound investment evaluation. Besides, the report also identifies and analyses the emerging trends along with major drivers, challenges and opportunities in the global Web Analytics market. Additionally, the report also highlights Web Analytics market entry strategies for various companies across the globe. An exclusive Web Analytics market research report created through broad primary research (inputs from industry experts, companies, and stakeholders) and secondary research, the report aims to present the analysis of Global Web Analytics Market By Type, By Application, By Region - North America, Europe, South America, Asia-Pacific, Middle East and Africa.

The Global Web Analytics Market is expected to reach USD 5.1 billion by 2025 from USD 2.1 billion in 2017 and is projected to grow at a CAGR of 23.4 % in the forecast period of 2018 to 2025. The global web analytics market is fragmented and the major players have used various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in Web Analytics market in order to sustain in long run. The Web Analytics market report contains data for historic years 2016, the base year of calculation is 2017 and the Web Analytics forecast period is 2018 to 2025.

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Global Web Analytics Market Segmented By Solution (Search Engine Tracking & Ranking, Heat Map Analytics, Marketing Automation, Others), By Services (Professional Services, Support & Maintenance), By Deployment Type (On-Demand ,On-Premise), By Application, By Vertical, By Geographical Segments (North America, South America, Europe, Asia-Pacific, Middle East and Africa) With Industry Trends and Forecast to 2025

The renowned players in web analytics market are
• Adobe Systems
• IBM
• Teradata
• SAS TABLEAU SOFTWARE. Limited.
• Google
• MicroStrategy Incorporated.

Other Players Are AT INTERNET, Clicktale, Woopra, Mixpanel, Upsight, Netbiscuits among others.

Market Drivers and Restraints:

• Rising growth in aligning organizational core work with business objectives

• Growth in data volumes creating demand for web analytics demand for graphics software in business processes

• Increasing awareness about the effective utilization of vast chunks of unorganized data

• Improving performance of web analytics solutions

• Stringent external regulations across regions

• lack of professionals in the industry

• Presence of open source vendors

Market Segmentation: Global Web Analytics Market

• The market is based on solution, service, deployment type, application and geographical segments.

• Based on solution, the market is segmented into search engine tracking & ranking, heat map analytics, marketing automation and behavior based targeting.

• Based on service, the market is segmented into professional services and support and maintenance.

• Based on deployment type, the market is segmented into cloud and on-premises.

• Based on application, the market is segmented into social media management targeting & behavioral analysis, targeting & behavioral analysis, multichannel campaign analysis , performance monitoring.

• Based on geography, the market report covers data points for 28 countries across multiple geographies such as North America, South America, Europe, Asia-Pacific and Middle East & Africa. Some of the major countries covered in this report are
• U.S.
• Canada
• Germany
• France
• U.K.
• Netherlands
• Switzerland
• Turkey
• Russia
• China, India, South Korea, Japan, Australia, Singapore, Saudi Arabia, South Africa, and Brazil among others.

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