Serviced Apartments focus on the Cost-Conscious

Thirty-eight percent of serviced apartment bookers consider price as the most important factor determining their choice of accommodation – the finding of a survey conducted amongst over 3,000 serviced accommodation clients on website apartment.co.uk which indicates a shift in perception of a serviced apartment from a high-end, deluxe hotel suite to a much more accessible and mainstream, high-value but low-cost product.

“Both companies and private clients are beginning to realise that a serviced apartment is convenient and comfortable, easy to book but, above all, cost-effective. You simply won’t buy this standard of accommodation any cheaper”, claims Richard Majewski, manager of Apartment.co.uk, whose re-design and re-launch this week, reflects the emphasis on price – you can select any available price band in any location in the UK.

Other factors determining choice of accommodation include location (32%) and size of room (14%). Amenities and familiarity with the product were not as important, selected by 9% and 3% of voters respectively, reflecting an awareness of and confidence in the product.

Apartment.co.uk was founded in 1995 and was the first website to offer serviced apartments to the UK market.

For more information or for the full version of this article, please contact Richard Majewski
On RichardM@apartment.co.uk or Tel. +44 (0)20 8947 3003.
Website: http://www.apartment.co.uk

Apartment.co.uk | 5-6 Francis Grove | London | SW19 4DT | UK
RichardM@apartment.co.uk
Tel. 020 8947 3003

Apartment.co.uk was launched in 1995 and now offers the largest databse of UK serviced apartments.

This release was published on openPR.