Press release
Biscuits Market Insights, Business Opportunities, Global Competitor Analysis, Forthcoming Developments & Future Investments 2018 to 2022
Market Overview:Biscuits have been a convenient snack for hundreds of years due to their relatively low moisture content which allows for long shelf life. They are also a very versatile snack food as they can be customized according to taste, nutritional content, and texture. The growth of this market has been consistently steady, and it is likely to continue as such. This can be credited to the various innovative developments of flavors, attractive & functional packaging and shapes. Additionally, biscuits are available at different price points making them affordable, and market leaders often have highly effective marketing campaigns which help maintain this food’s global popularity.
However, due to the globally rising disposable incomes, and urbanization there is a consistent demand for convenient food. Additionally, biscuits are incredibly customizable and allow for healthy alternatives which are currently in huge demand across the globe. The use of superfoods, such as chia seeds and healthy flour substitutes, such as oats and millets, have boosted the global biscuit market. Growing consumer awareness has lead biscuit manufacturers to be more transparent with their labeling and create low calorie, and low or no sugar alternatives. Ongoing innovations of this product ensure a consistent growth during the forecast period of 2016 to 2022.
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Major Key Players:
MRFR has featured several key players in the report to provide analysis of market strategies and the competitive landscape. Prominent players that have been analyzed in the report include Kellogg Co., Parle, Cadbury, Britannia, CEEMA, Nestle, Burton's Foods Ltd., Lotus Bakeries NV, United Biscuits and Walkers Shortbread.
Latest Industry News:
Walkers Shortbread has launched 6 new flavors to add to its existing range of individual shortbread snack packs. The range, which now has 11 variants, has been revamped and designed to target luxury hotel customers. New flavors added to the range include - Viennese Vanilla Bean Swirls, Chunky Granola Chocolate Chip Biscuit, Chunk Oat & Raspberry, Milk Chocolate & Hazelnut Biscuit, Oat Shortbread Rounds and Dark Chocolate & Ginger Biscuits.
McVities has announced that due to rising production costs, they will be reducing the size of their famous Digestive biscuit packet by 20%. The move to reduce 100 grams of biscuits from their 500 gram packet came after increased post-Brexit costs.
Market Segmentation:
The global biscuits market has been segmented by major ingredients, category, product type, specialty type, and region.
By major ingredients, the market has been segmented into wheat, oats, millets, mixed grain and others.
By category, the market has been segmented into sweet biscuits, chocolate biscuits, savory biscuits, crisp bread, crackers and others.
By product type, the market has been segmented into everyday biscuits, everyday treats, special treats, healthy biscuits, children's biscuits and others.
By specialty type, the market has been segmented into dairy-free, gluten-free, sugar-free, fortified and others.
By region, the market has been segmented into North America, Europe, Asia Pacific (APAC) and the Rest of the World (RoW).
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Regional Analysis:
Europe dominates the market closely followed by North America and the Asia Pacific.
Europe has a wide variety of biscuit manufacturers and market leaders competing in the regional market. Biscuits are of European origin, and many cultures of this continent enjoy various forms of biscuits all year round.
North America closely follows Europe's lead and has the second most significant global market share. The region is home to several snack manufacturer leaders, and there is a wide variety of cookies and biscuits available at the consumer’s choice.
The Asia Pacific region, however, is set to grow at the most significant pace and is likely to dominate the global market in the coming years. The existence of a massive consumer population and the emerging of several leading biscuit manufacturers are set to propel robust growth for this market during the forecast period. Additionally, bakery products have become more popular with a growing urban population with rising disposable incomes in this region, thus driving demand for biscuits.
About Market Research Future:
At Market Research Future (MRFR), we enable our customers to unravel the complexity of various industries through our Cooked Research Report (CRR), Half-Cooked Research Reports (HCRR), Raw Research Reports (3R), Continuous-Feed Research (CFR), and Market Research & Consulting Services.
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