Fitness Equipment Market Analysis and Share By Key Players: Nautilus, Brunswick Corporation, True Fitness, Amer Sports Corporation, Torque Fitness, Technogym

Market Overview: -

Fitness Equipment Market is providing several opportunities for component suppliers, manufacturers, resellers, and distributors to generate revenue by generating awareness and the need for this product. Vendors are providing AI personal assistants and collaborating with software vendors to create a personalized and realistic feel to the users. Companies operating in the fitness equipment market cater to consumer and commercial demand for cardiovascular and strength training machines. Gyms and fitness clubs are growing in prominence in urban locations and are utilizing marketing strategies such as promotions and discount schemes to attract the target customer base.

Argentina and Mexico fitness equipment market demand is anticipated to witness growth over the forecast timeline. High obesity rates and the increasing health club membership penetration rates in Mexico is driving the adoption of cardiovascular fitness products. The penetration of mobile internet services in the region is leading to a surge in the adoption of self-training videos and apps.

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Top Key Players: -

Fitness equipment market players include Nautilus, Inc., Brunswick Corporation, True Fitness, HOIST Fitness Systems, Amer Sports, and Torque Fitness.

Regional Segmentation: -

The increase in health consciousness among the working and geriatric population in the U.S and Europe is anticipated to drive the fitness equipment market growth. High obesity rates in the U.S is a major factor contributing towards the regional growth. The U.S population comprises of approximately 38% of obese adults in 2016.

Asia Pacific fitness equipment market is anticipated to grow over the forecast timeline owing to the increase in patients suffering from cardiovascular diseases. Furthermore, the rising disposable income of the middle-class population is anticipated to increase the expenditure on luxury goods. Japan accounts for the highest aging population in Asia Pacific and the health consciousness among the population is anticipated to fuel the fitness equipment market demand.

Major companies include in fitness equipment market in terms of Business Overview, Financial Data, Product Landscape, Strategic Outlook, Strategic Outlook, SWOT Analysis:

1. Amer Sports
2. Brunswick Corporation
3. Fitness EM
4. HOIST Fitness Systems
5. Icon Health & Fitness
6. Johnson Health Tech
7. Nautilus, Inc.
8. Technogym S.p.A.
9. Torque Fitness
10. True Fitness

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For instance, Brunswick Corporation has undertaken various acquisition strategies in 2016 and has added prominent businesses such as Cybex, Indoor Cycling Group (ICG), Thunder Jet Bolts, and Payne’s Marine Group to sustain the growth.

The health club sector is projected to hold the largest revenue share during the forecast timespan. The provision of amenities such as Wi-Fi, entertainment, and personal training guides that offer specialised training to the customer is anticipated to drive the fitness equipment market. They also reduce the total cost of ownership and regular maintenance of the equipment.

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