Explore Global Industry Insights in Intimate Apparel Market - Trend, Development, Growth and Demand Forecast to 2023

The increase in customization of various undergarments is an important growth driver for the global intimate apparel market, as vendors are focusing to address the specific needs of different consumers. The increase in the customization of bras is a major demand driver of the women’s intimate clothing, which is further boosting the growth of the global intimate apparel market.

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Intimate apparels are the undergarments worn next to the skin, under the outer garments. A corset is a type of intimate apparel, which is worn by men or women as a foundation garment to alter the body shape.

Intimate apparel are generally of two types, those that are worn to cover the waist and legs, and those that are worn to cover the torso, though there are also apparels which cover both. An undershirt (also known as a vest) is a piece of underwear covering the torso, while underpants, drawers, and shorts cover the genitals and buttocks. The word “lingerie” is associated more with women's intimate apparel, but is categorized as a term for undergarments for both sexes.

The increasing demand for bust-sized bras according to the preference of users for comfortable undergarments is one of the trends experienced in the global intimate apparel market. Hugo Boss, Calvin Klein and Emporio Armani are the top three iconic brands that men buy. In terms of women’s lingerie, Victoria’s Secret leads the sales in the market.

Europe constitutes the largest market for intimate apparel, and is therefore one of the focus areas for all major players in the lingerie market. The growth in Chinese intimate apparel market is the major driver for the growth of the Asia-Pacific intimate apparel market. North America and Europe, together account for more than two-third share of the global intimate apparel market.

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Certain incidents of skin allergies from renowned intimate apparel brands are the major factors, which are hindering the growth of the global intimate apparel market.

Shenzhen Maniform Lingerie Co. Ltd., PVH Corp, Fruit of the Loom Inc., L Brands, Hanky Panky, BAREWEB INC., Chantelle Group, Hanesbrands Inc. are some of the competitors in the global intimate apparel market.

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