Press release
Global Virtual and Augmented Reality Market 2018-2023 : Top Key Players (APPLE, INC.,EMAGIN CORP., 7D VISION, ALPHABET, INC. (GOOGLE), DPVR (SHANGHAI LEXIANG TECHNOLOGY CO., LTD.), HTC CORP., HUAWEI CULTURE CO., LTD., MICROSOFT CORP., NINTENDO CO., LTD.,
Virtual reality (VR) is a computer-generated environment created through the combination of hardware and software and allowing users to interact with an artificial 3D landscape using a head-mounted display and input tracking devices. With the use of a range of systems such as headsets, gloves and computer technology, VR is implemented by stimulating the user’s senses.
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Augmented reality (AR) technologies are enhanced versions of reality. Views of physical real-world environments are augmented with superimposed computer-generated sensory inputs such as sound, video, graphics or GPS data. VR replaces the real world with the simulated one while AR is traditionally in real-time and in context with environmental elements.
According to BCC Research estimates, the global virtual and augmented reality technologies market was valued at REDACTED in 2017 and is predicted to grow at a compound annual growth rate (CAGR) of REDACTED to reach REDACTED by 2023.
The growth of the VR and AR technologies market is driven by the decreasing cost of hardware and the increasing use of head-mounted displays systems in gaming, healthcare, education and other applications, resulting in increasing consumer awareness and a greater selection of content. The boost in the usage of smartphones and development of computer graphic systems is expected to play a significant role in growing the market.
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However, factors such as weak VR content, technological barriers and challenges, lack of VR familiarity and over-pricing are some of the major hurdles for the VR and AR market on its road to mass adoption in the consumer and enterprise space.
The global market for virtual and augmented reality technologies has been segmented based on component, technology, sector and geography. Based on components, the market has been classified into hardware and software. Based on technology, the VR market has been segmented into immersive, non-immersive, semi-immersive and distributed VR technologies and the AR market has been segmented into mobile-based, wearable, vision and spatial. Based on sectors, this report has segmented the market into healthcare, gaming, education, military, industrial training and engineering, and Others.
On the basis of geography, the market has been segmented into North America, Europe, Asia-Pacific and ROW.
North America accounts for the largest share of the global VR market, followed by Europe and the Asia- Pacific region. Key market participants include Microsoft, Alphabet (Google), Sony, HTC, Oculus, Vuzix, Daqri, Eon Reality and Osterhout Design Group (ODG).
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Companies Mentioned:
7D VISION
ALPHABET, INC. (GOOGLE)
APPLE, INC.
CHRISTIE DIGITAL SYSTEMS USA, INC.
CINOPTICS
DAQRI, LLC
DPVR (SHANGHAI LEXIANG TECHNOLOGY CO., LTD.)
EMAGIN CORP.
EON REALITY, INC.
GRAVITY JACK
HTC CORP.
HUAWEI CULTURE CO., LTD.
JAUNT
MAGIC LEAP INC.
MARXENT LABS, LLC
MERGE LABS, INC.
META COMPANY
MICROSOFT CORP.
NINTENDO CO., LTD.
NVIDIA CORP.
OCTAGON STUDIO LTD.
OCULUS VR, LLC (FACEBOOK)
OSTERHOUT DESIGN GROUP (ODG)
PICO TECHNOLOGY LTD.
QUALCOMM, INC.
SAMSUNG ELECTRONICS CO., LTD.
SONY CORP.
TPCAST
Unity Technologies
VIRTALIS LTD.
Vuzix Corp.
WORLDVIZ
ZEISS GROUP
Table of Content
Chapter 1 Introduction
Chapter 2 Summary and Highlights
Chapter 3 Virtual and Augmented Reality Technologies: Market Overview
Chapter 4 Market Breakdown by Component
Chapter 5 Market Breakdown by Technology
Chapter 6 Market Breakdown by Application
Chapter 7 Market Breakdown by Region
Chapter 8 Competitive Analysis
Chapter 9 Company Profiles
Chapter 10 Appendix: List of Abbreviations
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