Intimate Wear Market to Expect High Growth with Increased Participation of Women in Sports and Fitness Activities

The global intimate wear market is foreseen to increase demand on the back of growing product preferences of women. Today, intimate wear has become more than a basic need; with high focus on fashion, there are various products made available in the market that could attract both men and women. A report added by MarketResearchReports.biz explains some of the growing trends of the market and they could impact growth in the near future. It is titled “Global Intimate Wear Market Research Report 2018.” Vendors operating in the market are predicted to concentrate on comfort, performance, quality, and other demands of consumers.

In response of increasing demands of consumers, vendors have been introducing a range of products in the world intimate wear market. Dual-purpose active wear, socks, and legwear are expected to collect strong demand in the coming years. Besides women’s, men’s lingerie products have emerged in the market, although the latter is said to have been overlooked all these years. However, the market could witness serious efforts taken by vendors for designing men’s lingerie that define masculinity. The market could offer a wealth of opportunities to players with improvement in fabrics used for manufacturing intimate wear. Customization of product portfolios and increasing awareness about hygiene could be other factors helping with growth in the market.

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Furthermore, changing demographic dividend and lifestyles are envisioned to set the tone for significant growth of the international intimate wear market. According to the report, the market could be segregated into kids, men, and women’s intimate wear as per application. In terms of product, there could be segments such as pajamas and tracksuit, underpants, and bras. All of these segments have been carefully evaluated in the report. Another important factor augmenting the demand in the market could be the rising athleisure trend gaining strength due to increase in physical fitness activities.

Women focusing on health maintenance activities such as workout are prognosticated to raise demand for athleisure wear. Their inclination toward following a healthy lifestyle could directly or indirectly bode well for the growth of the international intimate wear market. The advent of versatile outerwear and innerwear tops could help intimate wear vendors to expand their product portfolios beyond conventional intimate apparels. Growing use of sports bra, not just for sports activities but also for everyday use, is prophesied to increase demand in the market. Their high degree of fashion, function, and comfort could help improve their sales in the coming years.

Sports bras could gain momentum in their demand due to the growing trend of active apparel. With China being a larger exporter of lingerie to developed regions such as Europe and North America, Asia Pacific is expected to emerge as a promising market for intimate wear. Top players such as Kiabi, Marks & Spencer, and Triumph could make their presence known in the global market.

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